[Tubefilter Charts is a periodic rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. We use data directly from YouTube and in terms of subscribers, YouTube rounds that data to the first three significant figures. Check out all of our Tubefilter Charts with new installments every week right here.] 

Scroll down for analysis and then this week’s Tubefilter Chart. 👇

In our ranking of the most-subscribed YouTube channels of March 2025, all of the top 100 channels gained at least 1.1 million new subscribers over 31 days. MrBeast got about 11 times that amount, but who’s counting?

You don’t have to be MrBeast to secure a spot in the Global Top 100 — you just have to be a short-form star with an eye for trends that are easily translated. More than 80% of the channels in this chart operate primarily on Shorts, so if you haven’t yet given YouTube’s TikTok clone a shot, now’s a great time to do so.

Catching strays (the good kind) on Shorts

Moralistic content is huge on YouTube, with creators like Dhar Mann teaching young viewers how to do good. That genre typically utilizes straightforward themes with clear-cut good and evil characters, so that the lessons can be imparted to as many cultures as possible.

Ben Meryem is one of the creators who is part of that movement. The Türkiye-based creator has received millions of views with videos that deliver simple morals to more than eight million total subscribers. Sometimes, the lessons imbued in his videos are as simple as “laughing is good.” In other cases, he implores his viewers to eat healthy. But his most successful Short, at least in terms of raw viewership, is a clip that advises people to “think of stray animals” by wrapping up loose shards of glass before putting them in the trash.

https://www.youtube.com/shorts/7pNu-w0Lcrw

Ben Meryem’s thoughts on animal welfare helped him make his first appearance in the Global Top 100 during the third month of the year. That’s when he added 1.15 million new subscribers while bringing his lifetime YouTube viewership above 5.2 billion.

How much of Meryem’s growth can be attributed to his love of animals? Since the advent of YouTube Shorts, everyone from Ohio Cat Bombastic to Fady FILY has found a way to repurpose YouTube’s oldest trend (its community’s love of furry friends) for one of its newest formats.

Sometimes, those short-form videos get a little weird. BabyDuck, which reached 48th place in the U.S. Top 100, surged forward by providing some of the strangest animal Shorts on YouTube. I don’t know if anyone asked for “Squid Game, but with rats,” but at least the little rodent can break the rules of the game without getting shot.

https://www.youtube.com/shorts/ZCygIM4rY_o

Before long, YouTube Shorts will be a menagerie full of the internet’s most bizarre animals. There will be rats, cats, and dogs (oh my!), and given recent happenings, they’ll probably all be playing Squid Game together.

Channel Distribution

Here’s a breakdown of the Top 100 Most Subscribed channels this month in terms of their countries of origin:

• India: 28
• United States: 19
• Indonesia: 9
• Mexico: 5
• Japan, South Korea, and Vietnam: 4
• Brazil, Hong Kong, Spain, and Türkiye: 3
• Canada, Pakistan, and Peru: 2
• Argentina, Bangladesh, Belarus, Cambodia, France, Jordan, Kazakhstan, Puerto Rico, and Saudi Arabia: 1

This month, 81 channels in the Top 100 are primarily active on YouTube Shorts.

As always, keep up to speed with the latest Tubefilter Charts and all our news by subscribing to our newsletter. You’re going to love it. 👉  Newsletter.Tubefilter.com.

Filed under: Articles, Homepage Feature, statistics, YouTube, Youtube Chart by Sam Gutelle
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Over the last five years, people outside the internet bubble have realized what we insiders have known for years: Digital content creation is the next major entertainment force, and is growing to such a scale that it rivals traditional TV, streaming services, and Hollywood itself.

And that increased external recognition of our legitimacy has led to serious injections of cash for the industry, including investments in content creators starting their own studios and businesses.

But companies (both within and outside of the digital content industry) are also investing in creators with more than just cash. We’ve seen a spate of businesses recognize creators’ expertise and bring them in for advisory, leadership, and even executive positions, asking for their direction to help reach online audiences with content, ads, and products.

The latest example is Doing Things, which just tapped short-form comedian Jake Krantz as Creative Director of its newly formed talent and video team.

Doing Things was founded in 2017 and now has a stable of over 40 creator owned and operated content brands, including Bob Does Sports, Recess Therapy, Middle Class Fancy, Overheard, and Shitheadsteve. Together, these brands publish over 100 pieces of original content per day, generating billions of views each month, it says.

As for Krantz, he’s a career comedian who went viral in 2021 by poking fun at awkward “You too!” situations–e.g., a movie theater staffer tells you to enjoy your show, and you automatically respond “You too!” reminding them that they are not in fact going to see a movie, but instead going to endure the endless remaining hours of their shift dealing with people like you.

He went on to grow an audience of more than 4.5 million followers across TikTok, YouTube, and Instagram, and now generates over 100 million views per month.

Doing Things says Krantz will “leverage his creative expertise to develop and create original and branded content” for its aforementioned 40+ social media brands.

Krantz isn’t new to Doing Things. He’s been working with it as a creator partner since 2023, and participated in its creator-fronted campaigns for companies like Coca-Cola, Kellogg’s, and Conagra Brands.

Doing Things wants him on full-time now because 2024 was its best year yet, it tells Tubefilter. It didn’t give exact revenue figures, but said its 2024 income was quadruple what it earned in 2021, and it wants to put Krantz atop that momentum, where he can drive Doing Things into a new era of original and branded content.

“Last year was Doing Things’ biggest year yet and as we continue to grow, we are looking to expand our teams with creator talent that know how to develop authentic content that engages–both from an audience and brand perspective,” Doing Things’ CEO Reid Hailey said in a statement. “Jake is a trend setter who dominates video meme culture and has an unparalleled talent for blending humor and storytelling in ways that resonate deeply with audiences. His creative vision and ability to create content that’s both engaging and shareable make him the perfect addition to our growing talent and video team. We’re excited to see how he’ll help drive our original content initiatives forward.”

Krantz added, “I’m super excited to partner with Doing Things where I will be working with a team of like-minded creatives to engineer new and exciting ways of creating entertainment that will stand out from the crowd. The team’s dedication to innovative storytelling and creator empowerment aligns perfectly with my own passion for creating content that entertains and inspires.”

Krantz is based out of Los Angeles; Doing Things is headquartered in up-and-coming creator city Atlanta.

Filed under: Homepage Feature by James Hale
Comments Off on Companies are tapping creators for their expertise. Doing Things wants Jake Krantz to lead its new era of original content.

[Tubefilter Charts is a periodic rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. We use data directly from YouTube and in terms of subscribers, YouTube rounds that data to the first three significant figures. Check out all of our Tubefilter Charts with new installments every week right here.] 

Scroll down for this week’s Tubefilter Chart.

MrBeast has spread his activity across platforms like Instagram and Facebook while also expanding into big-budget content with some help from Amazon. But no matter how far the MrBeast brand spreads, the epicenter of Jimmy Donaldson‘s digital output can still be found on YouTube.

That’s where the main MrBeast channel gained 12 million new subscribers during the month of March. Only two other channels in the U.S. Top 100 even managed one-third of that total. It’s safe to say that Donaldson is still the #1 creator in the world, at least as far as subscriber acquisition goes.

We like sports and we don’t care who knows

So what is MrBeast doing to entertain millions of new fans? The channel’s main man is introducing his subscribers to the sport of basketball.

Donaldson recently announced a partnership with Fede Vigevani, one of the largest creators in Latin America. The two YouTube stars will put on an Anglophone vs. Hispanophone showdown that will feature some of the most notable names in the creator game.

So why basketball? If you want to answer that question, look to one of the creators who is an odds-on favorite to participate in MrBeast’s competition: Jesser. The man behind the Bucket Squad brand has become a dominant force in the world of sports content, and March 2025 was arguably his best month yet.

He got 1.8 million new subscribers over a 31-day period to move into sixth place in the U.S. Top 100. While he continues to wow viewers with basketball-adjacent long-form videos, his short-form activity has pushed him into the top ten in our ranking. Some of his YouTube Shorts uploads are now approaching 200 million lifetime views.

Jesser has never played in a Sidemen charity football match, but the creator group’s annual series clearly has something to do with the growing popularity of sports content on social media. Take iShowSpeed, for example. The Ohio-born star wows subscribers with recaps of his appearances across the globe, but when you look at his most-viewed Shorts, soccer becomes a common theme.

Speed already collaborated with soccer legends like Cristiano Ronaldo and Zlatan Ibrahimovic. After participating in the most recent Sidemen charity match, he got to add another sports-powered Short to his library. His race against top stars like MrBeast and Logan Paul has been liked more than 3.2 million times on Shorts.

Creator sports events are fun for fans and lucrative for players and partner charities. These videos show another benefit to those large-scale gatherings: Shorts views. Subscribers want to see coverage from influencer sports showdowns, and both Jesser and Speed are providing the goods.

Channel Distribution

This month, 78 channels in the Top 100 are primarily active on YouTube Shorts.

As always, keep up to speed with the latest Tubefilter Charts and all of our news at Tubefilter by following us on Twitter, becoming a fan on Facebook, and watching our videos on YouTube.

Filed under: Articles, Homepage Feature, statistics, YouTube, Youtube Chart by Sam Gutelle
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Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a pop culture tentpole pays homage to its roots while multiple creators reward their fans with new plans and partnerships.

Creator commotion

Dhar Mann Studios is going on an “interactive” tour. In Dhar Mann Studios Live: An Interactive Experience, attendees will help determine character actions and potentially influence the ending of the show. The event series, which kicks off on July 16 in Houston, is still described as family-friendly. So even if Mann’s fans will influence the proceedings, don’t expect the YouTube moralist to stray from his righteous path.

Alix Earle’s broken Gymshark deal leads to lawsuit. Did the athleisure brand break up with the TikTok “it girl” because of her pro-Israel stance? That’s what the timing of her firing suggests, and Earle is taking Gymshark to court over the alleged breach of contract.

Adin Ross’ two-year Twitch ban is over. In 2023, the controversial streamer lost access to his Twitch account due to “unmoderated hateful conduct” in his chat. These days, Ross is enjoying a glow-up thanks to his affiliation with President Trump, and Twitch is letting him back on the platform. For now, his peak follower count of 7.2 million has not been restored.

Pop culture minute

A Minecraft Movie has plenty of creator cameos. Our concerns about the adaptation’s creator-light promotional tour proved to be unfounded. Aphmau got a cameo in the film, and a shot of a crown-wearing pig served as a tribute to departed gamer Technoblade.

TikToker Jake Shane hacks into Hacks. First, he broke out on social media. Then he launched a hit podcast called Therapuss. After that, it was time for a role in a Poppi Super Bowl ad. Now, Jake Shane is joining an acclaimed Max original for its fourth season.

Chris Olsen is the latest influencer to get his own SiriusXM show. SiriusXM has leveraged the clout and credibility of creators since forever. Olsen, a so-called “professional fanboy,” is the next internet standout to get an opportunity on the radio.

The biz

MrBallen’s book empire balloons thanks to expansive deal. Business is booming for John Allen, the former Navy SEAL who now tells “strange, dark, and mysterious” stories on a namesake channel. A five-book agreement with Ten Speed Press will add to Allen’s oeuvre with a mix of adult and YA titles.

Rhett and Link’s Mythical goes to the mall. The brand behind YouTube’s favorite talk show duo has some items available at Zumiez locations. Zumiez previously waded into the creator waters by working alongside the likes of Hila Klein and Danny Duncan.

The ketchup economy is here. Do people prefer to eat fries with mayo rather than ketchup? Hellmann’s thinks so — that’s why it’s letting people exchange old ketchup packets for mayo coupons. But if your preferred condiment is Belgian frites sauce (i.e. ketchup + mayo), Hellmann’s is asking you to make an impossible choice.

NAB Show is back in the lab. For the second year running, the media-tech conference is carving space for our industry with its Creator Lab. Karen Chupka, NAB’s EVP of Global Connections and Events, tells Tubefilter, “As Creator Lab enters its second year at NAB Show 2025, it’s poised to be a key driver in the evolution of the creator economy. This year’s expanded experience offers creators unparalleled access to cutting-edge tools and technologies, while fostering collaboration, hands-on learning, and networking opportunities.”

Platform headlines

Ted Sarandos says Netflix is better for creators than YouTube. Uh huh, got it. The Netflix boss went on the offensive this week, claiming that his platform represents a better deal for creators than YouTube because it offers big upfront payments. Okay, Ted — but maybe some creators are willing to forfeit some initial earnings if it means they don’t have to deal with Netflix’s confusing numbers.

Kanopy is getting into original content. The streaming service that offers free movies for library patrons is about to release the first film it co-produced. Banned Together is a documentary that will examine the recent rise in restrictions on literature.

Children’s media company pocket.watch grows its streaming network. A deal with Amazon Prime Video Channels will bring the Ryan and Friends Plus hub — which features the titular toy lover and his family — to international audiences. More original programming is coming to that channel, too.

The internet is a strange place

The Studio Ghibli trend nearly melted ChatGPT. Sam Altman said that “our GPUs are melting” after a ChatGPT update brought Miyazaki-style graphics to generated images. OpenAI’s model operates much faster than the animators who create Ghibi’s detailed landscapes, but not even ChatGPT can make crisp animation without some side effects.

MLB players are learning a hot new pitch on TikTok. The “kick change,” which uses a knuckleball grip, is the hot new delivery for professional pitchers, and Hayden Birdsong of the San Francisco Giants said that he learned it on TikTok. If Birdsong switches over to YouTube, he could learn how to throw a javelin next. The umpires might have something to say about that, though.

A YouTuber “regrets” his decision to turn Elvis’ private jet into an RV. Jimmy’s World says he regrets paying $234,000 to purchase and convert the plane that was once owned by The King. Well, Jimmy, if financial mismanagement has you blue, I can think of some nice Elvis tunes that might be able to express how you feel.

Filed under: Articles, Featured, Homepage Feature, News by Sam Gutelle
Comments Off on Have you heard? Adin Ross returns to Twitch and Technoblade never dies

Imagine that, not too long from now, you roll up to a virtual hotel in Roblox. As you tell the player who’s roleplaying a concierge that you’re there to check in, an advertisement scrolls along the wall behind them. But unlike the rest of the hotel’s decor, this ad isn’t purely virtual. It’s for Coca-Cola‘s latest flavor, or Taco Bell‘s newest menu item.

Thanks to a new partnership between Google and Roblox, that scenario is about to become reality.

Like most major tech companies, Google threw its hat into the metaverse ring during the 2020/2021 fervor. It didn’t get as deep as some other competitors (ahem, “Meta”), and its ambitions later seemed to fizzle out. But Roblox, a game creation platform that launched back in 2006, somehow has positioned itself as the company most likely to make a successful metaverse play.

This new wave of ads, powered by Google’s Ad Manager, could cement that position even more.

“Immersive Ads exist within the gaming experience, whether it’s a billboard ad you see driving through a virtual city or an ad on the big screen during a virtual football game. They blend naturally into the game environment, enhancing the experience,” Google said in a company blog post. “The new partnership between Roblox and Ad Manager is foundational to Roblox’s immersive advertising strategy, enabling them to scale Rewarded Video and other immersive formats to brands in the coming weeks and months.”

While a big part of this deal involves letting brands place ads within game environments, another “immersive format” Google and Roblox debuted are the “Rewarded Video” ads Google mentioned.

Reward ads are full-screen, 30-second video ads that will give Roblox players material, in-game rewards for watching them.

Roblox gave a little more context, saying that early tests of reward ads showed 80% of players watched them to completion, earning things like in-game items, power-ups, and currencies. Test players apparently “considered these ads additive to their overall experience,” it said.

Brands interested in sewing their ads into Roblox backgrounds or using the full-screen reward ads will be able to buy them through Google’s Ad Manager “in the coming weeks,” Roblox said.

The idea of real brands injecting themselves in Roblox isn’t a new one (hello, Chipotle!), but we don’t often see this kind of advertising in games. Sure, boot up Cyberpunk 2077 and you’ll see thousands of hologram ads scrolling across buildings in Night City. But those ads aren’t for real companies. These new Google x Roblox ads are–and they aim to have people thinking about real-world brands while they’re playing beloved games.

And maybe this initiative will work. Maybe more gaming platforms will pick them up. Maybe next time someone clinches that sweet solo win in Fortnite, they’ll remember the balloon passing overhead, trailing a banner that reminds them McDonald’s just brought back the McRib.

For now, the ads seem like they’ll be pretty unintrusive (though it also seems there won’t be an option to turn them off…). So, no Ready Player One dystopia…yet.

Filed under: Homepage Feature, Roblox by James Hale
Comments Off on Get ready for real ads in virtual worlds, thanks to new Google-Roblox team-up

With a quiet update, YouTube seems to have adjusted its rules regarding hateful content. The platform’s hate speech policy has been changed to remove words like “gender identity” within the list of protected groups.

According to User Mag, YouTube’s policy previously included explicit language that disallowed hateful attacks related to the victims’ “gender identity and expression.” That line of text has been excised amid several changes to the document. On a list of examples of hate speech, YouTube previously referred to the idea that a protected group’s status is “just a form of mental illness that needs to be cured.” That reference has been removed, leading LGBTQ advocates to wonder whether a common anti-trans attack is now permitted on YouTube.

A YouTube spokesperson told User Mag that the changes to the hate speech policy can be chalked up to “regular copy edits to the website.” The policy itself is the same as it was before, the spokesperson said, with discrimination against “sex, gender, or sexual orientation” still barred.

In an email to Tubefilter, a YouTube spokesperson confirmed that “our hate speech policies haven’t changed.” Nevertheless, the timing of the edit is curious, given the Trump administration’s campaign to minimize trans issues in the public eye. The White House has aligned itself with Big Tech firms to help achieve that mission. Meta rolled back hate speech rules earlier this year in a move that was widely seen as deferential to Trump. Google itself received some pushback from Trump opponents after adhering to an executive order by renaming the “Gulf of Mexico” to the “Gulf of America” for U.S.-based users.

YouTube’s ability to continue enforcing its hate speech policy will be crucial if the platform hopes to address the rising tide of transphobia it faces. As Fox News booms to more than one billion quarterly views on YouTube, younger Trump acolytes are becoming influential voices in the culture wars while gaining unprecedented access to the White House.

For YouTube, efforts to counter anti-trans rhetoric haven’t always gone to plan. A notable 2018 incident saw YouTube briefly demonetize the word “transgender” while allowing anti-LGBTQ ads to run before videos. YouTube apologized for the incident, and it has supported users in protected groups by removing hateful videos and launching public-facing initiatives, but users are still concerned. In a 2023 survey, only one-third of queer POC respondents reported that they feel safe on YouTube.

With the Trump administration’s war on transgender rights kicking into high gear, the next few months will be crucial. On platforms like YouTube, the bounds of the hate speech policy will be tested, so interested creators may want to keep their eyes peeled for further edits.

Filed under: Articles, Featured, Homepage Feature, News, YouTube by Sam Gutelle
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Can a 28-year-old Texas native with more than 88 million subscribers on his main YouTube channel become the next big thing in K-pop? Alan Chikin Chow is giving it a shot.

Chow, who has gained nearly 50 billion YouTube views through a mix of short-form skits, long-form compilations, and serialized dramas, has inked a deal with HYBE Labels. The company that incubated K-pop hitmakers BTS will join forces with Chow’s Alan’s Universe brand for a star search that will result in the creation of a new U.S.-based act.

According to Variety, Chow himself will co-star in the co-ed act, which will include six members total. The group will be the first project launched under the HYBE America X AU banner, and its story will be told through a mix of music videos and scripted content.

The collaboration unites two entities with expert-level understanding of YouTube and its promotional capabilities for artists. HYBE’s American arm is led by CEO Scooter Braun, who famously discovered Justin Bieber when the Canadian singer was just a kid on YouTube known as kidrauhl. When BTS peaked in the early 2020s, HYBE helped the group attract billions of views on YouTube — not just with music videos, but through behind-the-scenes content as well.

Chow is also a top YouTube hitmaker who regularly ranks among the ten most-watched creators in the U.S. Last year, he accelerated his video production capabilities by opening a 10,000-square-foot studio space in Los Angeles. That hub has become the filming location for the Alan’s Universe series, which draws inspiration from Korean TV shows and their melodramatic plotlines.

To bring more stories to Alan’s Universe, the HYBE America X AU label is putting out a casting call to find the groupmates who will join Chow’s K-pop outfit. Those recruits will star in videos that will build lore and publicity for the fledgling act.

“The passionate global fanbase of ‘Alan’s Universe’ partnered with the premier music prowess of HYBE America creates an unstoppable force,” Chow said in a statement. “Together, we stand to create a next-generation franchise with one purpose: to serve our fans with inspiring, impactful stories.”

The chosen group members will convene in L.A. for a development program that will incorporate Chow’s YouTube strategies and the model HYBE uses to train its K-pop idols. Aspiring artists who want to sing their way into Alan’s Universe can find more details about the casting call by visiting the website for the newly-formed label.

Filed under: Articles, Featured, Homepage Feature, News by Sam Gutelle
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The latest updates on YouTube include a handful of new features for Shorts. Most notably, the vertical video format is getting an enhanced editing suite that will help it serve as a viable alternative to ByteDance‘s CapCut app.

To reveal five new Shorts features, YouTube assembled a typical duo for product announcements: Creator Liasion Rene Ritchie and Chief Product Officer Johanna Voolich. On a new episode of Release Notes on the Creator Insider channel, the two execs discussed the increasing flexibility and customizability of the Shorts product. (The video also addressed some other matters, such as the new view counting methods applied on Shorts.)

Voolich noted that YouTube will integrate “our very wide music library” into the Shorts editing suite, inviting creators to time story beats so that they sync up with particular musical cues. In general, Voolich said, Shorts editing is becoming ” a much more powerful experience” thanks to fine-tuned clip controls, precise zoom adjustments, and pre-upload previews.

YouTube’s data shows that creators use Shorts in many different ways, so the fully-featured editing suite is designed to facilitate a variety of editing needs. Voolich noted that Shorts over one minute long are becoming more common, but thet number of super-short videos is going up as well. “The range in Shorts is really expanding, and if you’re a creator and you want to make short Shorts or you want to make long Shorts, there’s just more opportunities for you,” Voolich said.

Improvements to the Shorts editor will also give YouTube an opening to siphon users away from CapCut, the software that powers edits for many TikTokers. CapCut surpassed 200 million users in 2023, but ByteDance’s regulatory issues in the United States have blunted its progress. Instagram, for example, looked to capitalize on a potential TikTok ban by releasing its version of CapCut, simply titled Edits.

Even if TikTok remains operational in the U.S. — and CapCut hangs on as a preferred short-form cutting tool — there are reasons for YouTube to soup up Shorts’ editing bay. Major vertical video platforms like YouTube, TikTok, and Instagram can benefit by being the first place creators go to upload short-form work. The high number of TikTok reposts on Shorts and Reels have helped some of the app’s editing tools — such as its voiceover feature — become ubiquitous.

After putting watermarks on downloaded Shorts, YouTube is now giving creators more reasons to post there first. More details about Shorts’ new creation tools are available via a blog post.

Filed under: Articles, Featured, Homepage Feature, News, YouTube, YouTube Shorts by Sam Gutelle
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Language dubbing is becoming serious business for creators, and one startup that facilitates the translation process is cashing in. Linguana has raised $8.5 million in seed funding to scale up its YouTube-based operation.

Linguana is led by Co-Founders Yuval Tal and Oded Shafran. Tal, who serves as Linguana’s CEO, is an entrepreneur who previously established financial services firm Payoneer. His latest venture is also dedicated to money matters, but in a different way: Influencers have realized that they can greatly increase their viewership — and, by extension, their revenue — by dubbing their videos into multiple languages. Linguana is one company that makes global expansion a reality for its creative clients.

YouTube has worked alongside creators like MrBeast to expand its first-party language dubbing tools. MrBeast continues to call for more robust translation tools across the social web. During a recent conversation with Mark Zuckerberg, he cited AI language dubbing as one of his most coveted features on Facebook.

With YouTube offering its own solutions for globetrotting creators, where does Linguana fit in? One of the startup’s biggest advantages is the accuracy and depth of its translations. Linguana CMO Jonny Steel told Business Insider that the company strives for “ultimate authenticity” to achieve a “higher quality of accuracy” than automated Google dubs.

“We take high-performing YouTube videos, break them down into separate voice components, detect and remove advertisements, and adjust the video pacing to fit the target language,” Tal explained. “We then generate a voice similar to the original creator’s while preserving their tone and emotional expression, which is the hardest part. Our agreements are directly with the creators—all of their videos fall under our umbrella, and we pay them on a quarterly basis.”

Tal added that Linguana is growing 30% each month. With fresh funding in tow, the plan is to onboard more creators and invest in technology. Linguana already generates more than 10,000 translated videos each month for hundreds of clients, including notables like Charles Dowding and Nas Daily. Per the Linguana website, those dubs have resulted in more than ten million hours of added watch time.

Videos in foreign languages have the potential to reach billions of viewers, especially in heavily populated regions like the Indian subcontinent. That’s good news for Linguana’s long-term prospects, but the company had to start out by speaking the universal language: Money. Participants in its seed round included angels Oren Zeev, Zohar Gilon, Eyal Waldman, and Oren Dobronsky as well as the early-stage firm 2LVC.

Filed under: Articles, Featured, Homepage Feature, News by Sam Gutelle
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In our coverage of the digital ecosystem, we like to call creators “millionaires” when they achieve a seven-digit subscriber or follower count on a platform like YouTube and TikTok. Canadian gamer Andre Rebelo is one of the standouts we’ve covered in that column, and he just became a millionaire on a different platform: Fortnite.

Rebelo, known online as Typical Gamer, is the first creator to gain at least one million followers on Fortnite. He currently sits atop a leaderboard that also includes notable influencers like SypherPK and NickEh.

Epic Games only introduced the follower mechanic to Fortnite last November, but Typical Gamer wasted no time assembling a million-strong fanbase. Several factors drove his rise to newfound heights: He relied on his established following on platforms like YouTube, his affinity for a game he plays competitively, and his status as a top-tier developer of custom Fortnite islands. Last year, he launched JOGO, a Fortnite Creative studio that hauled in $7 million in its first year.

In the current creator zeitgeist, some sources argue that raw follower counts don’t mean what they used to. Aggregating fans is nice, but forging direct connections with fans is a bigger priority for many creators.

But Typical Gamer still sees value in his unprecedented accomplishment. We spoke to him about his Fortnite Creative exploits, the importance of his high follower count, and the experiences he plans to set into motion now that he has a seven-digit audience hanging onto every pixelated move he makes.

Tubefilter: How has the Fortnite follower system improved your operations in the game? What value does it provide for fans?

Typical Gamer: The new follower system solves for Fortnite’s discovery challenge. Since the launch of UEFN, the game’s UGC platform, creators have been flooding the game with great content and innovative experiences. Finding those top maps, however, has always been a challenge. The ‘follow’ mechanic now provides a curated recommendation for in-game players who are ready to play. That’s a huge deal that is already driving a ton of engagement

Typical Gamer

TF: Which do you think has been a more important factor in your rise to one million Fortnite followers: Your name recognition as a gaming creator or the work your studio has done in the game?

TG: I’m deeply committed to elevating my content. Be it my stream or the experiences we’re building through JOGO, my community sticks around because it’s fun. I’ll never lose sight of that, so if they follow my name, they stick around for the experiences we’re providing. 15 years later, this is the most creative I’ve been and the most fun I’ve had as a creator

TF: There’s been a lot of talk about the “death of the follower” on social media as direct fan engagement becomes a more reliable tactic for channel growth (when compared to raw, aggregate numbers). With that in mind, what do you see as the value of a Fortnite follow?

TG: This just isn’t another passive follower. A follower in-game is showing immediate intention to play and that’s super valuable. Think of what we’re doing now; streaming on YouTube, posting on Twitter, and clipping over on Instagram. But for what? To mobilize that passive fan into a player, and the attrition is horrendous. A ‘Fortnite Follow’ means players are in-game, ready to play. In an ecosystem that rewards engagement and playing time, this is reimagining the studio’s entire marketing effort

TF: Platforms like YouTube and TikTok encourage creators to follow along with trends if they want to get more subscribers/followers and views. Do you think the Fortnite recommendation system stifles creativity by encouraging island creators to “copy” the best-performing minigames in the ecosystem? Why or why not?

TG: It’s not the recommendation system that stifles creativity. Players just want familiar experiences. That means genres are slow to evolve, innovation is taxed, and shortcuts are easy. We’re investing in a UGC environment of the future and are willing to make those long-lead investments. 

TF: Does the implementation of followers make you more loyal to Fortnite’s game creation engine? Are you interested in branching out on platforms like Roblox or, later this year, GTA VI?

TG: Followers make finding, promoting, and investing in new maps more accessible, but in no way are we slowing down. We’ve always been dedicated to experimenting in new formats, and as a veteran GTA creator, you better believe we’re going to be all over the new launch later this year 

If you’re interested in keeping up with Typical Gamer’s Fortnite exploits, you can help him down the path toward two million by following him here.

Filed under: Articles, Featured, Fortnite, Homepage Feature, News by Sam Gutelle
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TikTok‘s rising status as a one-stop shop for global consumers has convinced a 40-year-old media brand to increase its digital presence. QVC is coming to TikTok with an onslaught of shoppable streams that will keep its account running 24/7.

A press release states that QVC will draw on its “unmatched capabilities in live content production and discovery-driven retail” to connect with the growing number of shoppers who hunt for deals on TikTok. Through an always-on channel, QVC will hawk its products to an audience that already includes nearly 500,000 followers.

QVC first partnered with TikTok Shop last August. That’s when the two parties inked a deal that has enabled 74,000 creators to sell QVC products through shoppable streams and videos. The release notes that “an even wider assortment of thousands of brands and products” will be added to QVC’s TikTok presence as a result of the latest deal.

An official hub established earlier this year will be the focal point of QVC’s enhanced TikTok presence. The oldest upload on that account, which arrived at the start of March, features an appearance from Kevin Hart.

@qvc Mark your calendars!🗓️ @imkevinhart will be back LIVE on QVC on 3/4 with something that’s kind of a big deal from @vitahustle😉 Be sure to tune in to catch Kevin & @chelseaphillipsreid LIVE from LA at 9am ET & 8pm ET, 3/4! In the meantime, add @vitahustle to your daily routine, here!💪 #LoveQVC #tiktokshopfinds #TikTokFinds #tiktokshop #kevinhart ♬ original sound – QVC, Inc

QVC initially launched in 1986, during a boom period for the cable industry. The brand’s shoppable broadcasts remained a mainstay of late-night TV throughout the following two decades, but the rise of social shopping changed its priorities.

As other companies invoke the QVC name as a way to promote shoppable digital experiences, the Pennsylvania-based company is rising up to join the flow of ecommerce. Its pivot to digital business came amidst a round of 900 layoffs announced earlier this year.

In February of this year, when QVC President and CEO David Rawlinson extended his term as the company’s leader, he noted that streaming content will play a key role for the brand moving forward. “As shopping grows quickly on social and streaming platforms, we are well positioned to use our exceptional content creation and selling capabilities to capture market share,” Rawlinson said at the time. “We still believe retail can be joyful and human.”

For QVC’s human-centered approach to ecommerce to thrive, it needs to reach today’s consumers where they are. Increasingly, TikTok Shop is that place. Businesses are using the digital hub to take in billions of dollars of revenue, and the average U.S. shopper now spends $700 on TikTok Shop each year. QVC wants a piece of that pie — so it will work around-the-clock to make sure it can put its products in front of the proper audience.

Filed under: Articles, Featured, Homepage Feature, News, TikTok by Sam Gutelle
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Each week, we here at Tubefilter track every sponsored video posted on YouTube. We see prolific sponsors like NordVPN and Factor, which often pay dozens of creators per week to blast info about their products to audiences of thousands of people across different niches.

But increasingly, our weekly brand report data also shows us long-term, ongoing partnerships between creators and brands. Science channel Kurzgesagt–In a Nutshell, for example, has been frequently sponsored by online education company Brilliant for over a year now. Across the digital pond, Linus Tech Tips has an ongoing deal with device case producer dbrand.

And, according to Spotter‘s recent creator-fronted upfront, this is indicative of exactly what career YouTubers are looking for: long-lasting partnerships with brands. Especially brands that are willing to put their money into more than just videos.

Chad Coleman, Chief Brand Officer at Dude Perfect, spoke about this onstage during Spotter’s event. The five-man group has 60 million subscribers, generates over 100 million views per month, and is in the middle of constructing a new fan-facing headquarters in Dallas-Fort Worth. Right now, Coleman said, it’s actively aiming to secure long-term brand deals in eight different categories: outdoor, hydration, automotive, airlines, consumables, wireless, apparel, and financial services.

It’s so far secured two partners, BodyArmor for hydration and Bass Pro Shops for outdoor. Coleman explained the BodyArmor deal (which resulted in Dude Perfect debuting its own flavor, Perfect Pop, last summer) was structured as a “test partnership” that would let Dude Perfect explore the pros of a longer-term brand deal.

The partnership just wrapped its first year, and has so far been “super successful,” he added. Moving forward, Dude Perfect wants similar deals across the other six unfilled categories.

“The nature of the YouTube business in the brand partnership space has historically been very transactional,” he said. “It’s the one-off deals to sponsor YouTube videos, then you’re on to the next one. We sat down with the Dudes and were like, we don’t love just plugging a brand in this week and then two weeks from now it’s another brand we’re talking about, another product.”

Because of that, Dude Perfect “really are shifting our mindset to doing more with less partners […] and leaning in to finding one key partner within each of those pillars,” he added. “Creating that connection with a brand over a period of time is just way more impactful than a one-off here and there. So there are advantages to this structure.”

Dude Perfect wants sponsors to go beyond videos, too. It’s asking brands to integrate into live events like its upcoming world tour, and maybe even get some splashy placement in its headquarters (once the thing, which has been in progress since 2022, is finally built).

As we mentioned above, Dude Perfect is not the only YouTube channel pursuing lengthy brand deals. Also during Spotter’s showcase, Rebecca Zamolo introduced back-to-school programming that’ll run across all seven of her channels from July through September–a prime opportunity for a wide-net partnership with a single sponsoring brand.

To be fair, some creators are still seeking one-offs. Photographer turned father-daughter vlogger Jordan Matter‘s Spotter upfront presentation mentioned upcoming content will highlight his daughter Salish‘s 16th birthday. His time onstage included an appeal to car brands who might want to give her a four-wheel gift for a sweet 16 video.

“There’s a lot of integrations you can do with a 16th birthday,” he said.

It’s worth noting, though, that Matter and Salish do have a lengthy partnership with cosmetics brand Sephora, through which they’re introducing their own skincare line, Sincerely Yours.

All this is to say we are seeing creators seeking steady, reliable, long partnerships with brands who will support not just their YouTube video production, but also their product development/distribution, live event, and other pursuits. And savvy brands? Will jump on this opportunity.

Filed under: Creator, Homepage Feature by James Hale
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