Teddy Fresh, the fashion brainchild of YouTube luminary Hila Klein, is getting a massive retail rollout.
The streetwear label, which comprises ‘80s-inspired sweaters, jackets, T-shirts, pants, and accessories in giddy, pastel hues, is now available in Zumiez stores nationwide — as well as via the company’s website. Seattle-founded Zumiez, a leading retailer for lifestyle brands in the action sports space, counts 607 stores in the United States. Teddy Fresh items, most of which feature the line’s signature teddy bear logo, range in price from $23.95 for a beanie to $79.95 for a colorblocked anorak jacket. The brand first arrived in select Zumiez locations last March.
Klein is the co-creator of the popular comedy and commentary channel h3h3Productions (5.9 million subscribers) with her husband, Ethan Klein. She first teased Teddy Fresh in July, and the line officially bowed the following October — garnering the approval of fashion industry experts.
Teddy Fresh isn’t the first influencer-bred fashion brand to to earn the endorsement of a major retail chain. In November, trampoline stunt vlogger Tanner Braungardt launched his nascent streetwear collection, Dibs, at skate retailer Buckle.