Geoff Weiss

• Digital Brand Architects names early directors Ariana Pappas and Alix Frank VPs of talent
• Meta’s ‘We The Culture’ initiative for Black creators turns its lens on Reels

  Meta is introducing the second annual cohort of its We The Culture initiative – a creator program that aims to amplify Black creators who champion Black culture and further important conversations.

  
• Casey Neistat is premiering a David Dobrik documentary at SXSW

  Casey Neistat has made a documentary about fellow vlogger David Dobrik that’s set to appear at SXSW – and the film is already causing controversy before it has even premiered.

  
• Twitch wants creators to have sustainable revenue. It’s rolling out monthly guarantees.

  Twitch is instituting a new payment scheme for creators to make monetization more reliable, while guaranteeing itself a certain number of hours streamed per month.

  
• GNC is getting into business with TikTok collective Sway House
• MrBeast joins LinkedIn (Exclusive)
• John, Hank Green to kick off 15th ‘Project 4 Awesome’
• The Smiles Family is starting strong on YouTube. One catch: they’re not an actual family.
• TikTok, Conde Nast ink partnership for exclusive content, ads
• Creators can run ads in Facebook Reels. And take home a cut of the revenue.
• Logan Paul to host ‘slap fighting’ event with Arnold Schwarzenegger
• Instagram lets users set daily time limits. Now it appears to be raising them.