GNC is getting into business with TikTok collective Sway House

By 02/24/2022
GNC is getting into business with TikTok collective Sway House

The Sway House may no longer be co-habitating, but that isn’t stopping the seminal TikTok collective from doing business together.

The creator quintet — including Noah Beck, Blake Gray, Bryce Hall, Griffin Johnson, and Josh Richards — are launching their workout supplement brand, Sway Fitness, at health and wellness retailer GNC. Sway Fitness, comprising pre-workout powders, will hit shelves and GNC’s website this month.

A 14-oz. tub of pre-workout powder, priced at $40, is available in three flavors, while ‘Sheeshh’ energy sticks – or packs of powder that are meant to be ingested directly, priced at $24 for a pack of 12 – are available in sour gummy and grape.

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The line’s co-creators include training and nutrition expert Dr. Jim Stoppani, who is the founder of his own JYM Supplements brand, as well as  JYM president Mike McErlane.

“What I’m most excited about,” Richards said, “is giving those kids that are going to the gym — and they’re nervous because they aren’t big yet or they don’t have that size already — to feel like they’re a part of something…They’re going to the gym and they’re working out along with us when they have that pre-workout.”

TalentX Entertainment, Sway LA’s parent company, was acquired by esports firm ReKTGlobal last March.

GNC, for its part, also vends Logan Paul and KSI‘s new Prime energy drink brand, as well as a new collaboration between TikToker Addison Rae and the supplement brand Alani Nu.

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