This week MrBeast and Tucker Carlson split the stage, plus Ryan Trahan gets sweet and a yacht company is hoping to find its ultra-luxe audience on YouTube.
Recent Headlines
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Top 5 Branded Videos of the Week: “Can you hear me now?”
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YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos
Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing in your own videos? Well, good news: YouTube's latest AI feature is just for you!


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Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.
The Gaming Historian and Khartoon Weiss both moved on to new beginnings. For Ms. Rachel, it's gotta be the shoes.


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NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”


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Hoorae returns to Issa Rae’s web series roots with “Screen Time” microdrama


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Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night


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Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report


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Most Read This Week
Creators
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When networks turned him down, Xavier Mortimer made his own show on YouTube. Now, with over 30 million followers, he’s ready to try TV again.


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Keith Lee just made his first restaurant investment


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Dropout and its comedians are starring in an episode of ABC’s ‘The Rookie’


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Netflix just signed its biggest creator deal yet


TikTok
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College is a great place to be a creator, so Gen Z is chasing scholarships on TikTok


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Is TikTok trying to leverage #FinTok success to become an accredited lender?


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TikTok announces five new ad formats, including a branded take on the Google Doodle


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67% of U.S. consumers think creators are more authentic than TV, so Tubi is teaming up with TikTok


YouTube
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As Netflix snatches up gobs of creator content, its long-running show ‘Somebody Feed Phil’ is jumping ship to YouTube


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The BBC is joining forces with YouTube to make original shows combating disinformation (Report)


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YouTube’s new advocacy group is telling the U.K. government why creators are important–and what support they need


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Top 100 Most Subscribed YouTube Channels Worldwide • August 2025









