Victor Potrel is an exec at TheSoul Publishing with previous experience at YouTube. Here are his thoughts on YouTube Shorts' new ads.
Recent Headlines
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TheSoul gets billions of views on YouTube Shorts. Here’s how it’s approaching the format’s new ads.
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Creators On The Rise: Erin Miller’s nostalgia chic channel is a time warp to 2003
It tells you right there in the banner for Jorge Soto's YouTube channel: "this guy has infinite stories."If you were a teenage mallgoer in the early 2000s, you remember Hollister. The cranked-up music. The overwhelming perfume. The uber dark lighting we're pretty sure was purposefully designed to keep you from seeing the price tags. And, of course, the often delightful staff ready to judge your size, your taste, your budget, and everything else about you.
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As TikTok celebrates Black History Month, it highlights “the sounds that move culture”
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Creative Juice commits $25K to helping Black creators grow their businesses
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Logan Paul and KSI add UFC to their drink brand’s list of sponsorships
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TheGrefg honored Twitch’s Hispanic and Latino community, and 1.75 million concurrent viewers tuned in
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