Recent Headlines

• Starbucks and its barista-creators are piloting TikTok’s new custom ad networks

  While many major retail brands have embraced content creators and sponcon as part of their advertising efforts, Starbucks in particular has notably leaned on employees to spread its word on social media.

  
• From content localization to global multiplatform distribution and monetization: How Linguana is connecting creators and brands

  
• Facebook has a new Creator Studio (with AI included, of course)

  The relaunched version of the Facebook Creator Studio includes an AI Assistant that can help generate video ideas.

  

• MrBeast grabs a team from creator economy startup to staff rumored brand matchmaking hub
• Lowe’s wants creators to put their next products on its shelves
• Forbes’ latest top 50 creators list has arrived–and for the first time, these movers and shakers collectively made over $1 billion in a single year
• You know 5-Minute Crafts. Now meet its owner TheSoul Group, which is building a distribution powerhouse across 100+ YouTube channels, streaming, and MSN.