In the latest edition of Nielsen's The Gauge report, YouTube has the biggest viewership share it has ever had.
Recent Headlines
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YouTube now gets twice as much watch time on U.S. TVs as any other platform
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YouTube publishes study to show that creators love using AI, actually
YouTube partnered with NRG to conduct a survey that highlight some positive attitudes toward (and creative uses of) generative AI.
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Netflix fired its Chief Content Officer and says it’s doubling down on premium originals. Will that save its stock?
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Can a Twitch hit work on Netflix? Ibai will put that theory to the test with ‘La Velada del Año’
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80% of the ad industry’s talent payments pass through Extreme Reach’s digital doors. Now it wants to handle logistics for creators and brands.
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Lofi Girl’s iconic headphones are now real–and on (digital) store shelves
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Creators
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Iron Lung made $50M. Should be easy for Markiplier to put it up for sale on YouTube, right?
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When networks turned him down, Xavier Mortimer made his own show on YouTube. Now, with over 30 million followers, he’s ready to try TV again.
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Keith Lee just made his first restaurant investment
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Dropout and its comedians are starring in an episode of ABC’s ‘The Rookie’
TikTok
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TikTok’s popularity as a news source appears to be reaching a plateau
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TikTok Shop promises many Happy Returns as holiday season sales ramp up
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Some TikTok users trust medical influencers more than their own doctors
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TikTok is using a global placement network and agentic AI to plan a big ad push in 2027
YouTube
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As Netflix snatches up gobs of creator content, its long-running show ‘Somebody Feed Phil’ is jumping ship to YouTube
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The BBC is joining forces with YouTube to make original shows combating disinformation (Report)
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YouTube’s new advocacy group is telling the U.K. government why creators are important–and what support they need
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Top 100 Most Subscribed YouTube Channels Worldwide • August 2025


























