Recent Headlines

• Meta’s new Reels feature plays into the microdrama market

  "Series" will let creators organize their individually uploaded Reels into a chronological collection of episodes. Creators who use the feature will have their series highlighted in a special hub on their profiles, TechCrunch reports.

  
• Brands don’t benefit from playing it safe. Just ask IKEA, Chupa Chups, and their meatball-flavored lollipop.

  This data comes from Billion Dollar Boy's new report, Creator Instinct: Unlocking the Social Code, which contains the social agency's expert insights from producing over 5,000 pieces of creator-led content across the U.S. and U.K.

  
• The first ‘Minecraft’ affiliate marketing program will add new dimensions to the sandbox game’s economy

  Tools from impact.com are powering an affiliate marketing program that will bring more buyable goods to Microsoft's 'Minecraft'.

  

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