Recent Headlines

• Creators have become indispensable political pundits. For NBC, that means more “Kornacki Cam.”

  NBC News is looking to bring more personality into its political coverage by spreading Steve Kornacki across social media during the midterms.

  
• Red Bull offered to pay for ImperialHal and iiTzTimmy’s dream Apex Legends event. That same creator-forward strategy is getting it a billion views a month on YouTube.

  Hal, who signed with Red Bull's esports arm in 2024, and Timmy, who signed in 2023, came up with the kernel of Legends Inn. They wanted an immersive tournament where players and fans could gather for something more casual than the cutthroat competitions Apex is known for.

  
• YouTube’s soccer community is more than fan culture. It’s a “football revolution.”

  Like in other sports, football/soccer is undergoing a "fandomification" that is turning creators into powerful media outlets.

  

• A former MrBeast employee is closing the creator economy gender gap with a service for female editors
• Fixated says it’s focusing on creator subscriptions with acquisition of Elevate
• The creator economy is all grown up, but the fight for attention is fiercer than ever
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 03/01/2026