Recent Headlines

• Beauty sales neared $1 billion on TikTok Shop last quarter, but not every brand is a winner

  Several recent surveys have broken down beauty sales from indie brands on platforms like TikTok Shop and Whatnot.

  
• A new studio is producing creator-led originals. Up first: A Tubi game show.

  The first project from Adam Wescott's Home Game Studios is a Tubi series called 'This Is A Game Show?' Mitsy Sanderson hosts.

  
• Top 5 Branded Videos of the Week: A clean World Cup sweep

  This week's Gospel Stats Brand Report is four Shorts and a long (chosen by yours truly). If anything's a sign of the times, it's that. We've officially arrived at a time where brands are paying creators for punchy, 60-second content--and creators are using the same format to advertise their own products.

  

• Arizona State University breaks barriers with a BA in content creation
• Zohran Mamdani and creators are popular for the same reason: candor
• After hosting another hit concert, Roblox gets more music rights for creators
• YouTube Premium subscribers will get Peacock for free thanks to a first-of-its-kind deal