Recent Headlines

• Will Americans pay for microdramas? TikTok is about to find out.

  TikTok's plan to keep the microdramas coming involves a new app called LimeShorts, which revolves around paid subscriptions.

  
• MasterCard joins other traditional financial firms by banking on creators

  MasterCard and Manifest Financial have teamed up to launch a debit card that is catered to creator economy professionals.

  
• Paced by live sports, YouTube ad revenue rises 13% year-over-year

  YouTube's rising ad revenue was good news for Alphabet as Google's parent company reported its earnings for the second quarter of 2026.

  

• The podcast company formerly known as The Roost is now Podium
• Nearly one-third of U.S. adults watch finance content on YouTube every single day–and use creators’ advice to make decisions about money
• YouTube is teaching parents about “raising kids in the digital age”
• Spotify’s expanded music video ecosystem includes its take on MTV’s ‘TRL’