Recent Headlines

• Weeks ahead of #RushTok, brands are getting ready to Get Ready With Me

  As PNMs plan their OOTDs and GRWMs ahead of the back-to-school phenomenon known as #RushTok, American Eagle is buying in.

  
• Beauty sales neared $1 billion on TikTok Shop last quarter, but not every brand is a winner

  Several recent surveys have broken down beauty sales from indie brands on platforms like TikTok Shop and Whatnot.

  
• A new studio is producing creator-led originals. Up first: A Tubi game show.

  The first project from Adam Wescott's Home Game Studios is a Tubi series called 'This Is A Game Show?' Mitsy Sanderson hosts.

  

• Top 5 Branded Videos of the Week: A clean World Cup sweep
• Arizona State University breaks barriers with a BA in content creation
• Zohran Mamdani and creators are popular for the same reason: candor
• After hosting another hit concert, Roblox gets more music rights for creators