Recent Headlines

• Have you heard? It’s science time, college football on YouTube, and “copium” for the dictionary.

  The 50x50 science activation launched, B1G football came to YouTube, and "copium" entered the Merriam-Webster lexicon.

  
• Oh Canada! YouTube’s nine-project creator programming slate takes it north of the border.

  At the Toronto International Film Festival (TIFF), YouTube Canada unveiled a fresh slate of creator-led programs.

  
• What if livestreamers could do product placement without real products?

  At this week's IAB Playfronts in New York City, LIVAD CEO Arda Genç unveiled its newest offering: Virtual Product Placements, which the company says will allow creators to place 3D versions of products in livestreams across Twitch, TikTok, YouTube, and Kick.

  

• After working with Congressional reps, the Creators Caucus heads to the Senate
• Meta appeals to creators and small biz owners with pricey subscriptions for “more” compute from Muse, plus embeddable links and 24/7 support
• Whatnot says its new terms include “the lowest commission rates in the industry”
• MIPCOM 2026: a “convergence” point for every entertainment industry to talk vertical series, branded content, gen AI, and more