Matter, whose channel has 38 million subscribers and drives more than 400 million views per month with content about his daughter Salish, has been in the YouTube space for 15 years. That's 15 years of knowhow that can help people earlier in their journeys.
Recent Headlines
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Jordan Matter is doing a full-day AMA at VidSummit so younger creators can learn everything he knows
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YouTube’s Neal Mohan plays coy as Meta attempts to persuade rivals to add safety features
Neal Mohan has publicly rebuffed Meta's attempts to convince its rivals to adopt certain teen mental health safeguards.
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What do YouTube’s eating disorder rules mean for the future of mukbang content?
Mukbang streams started in South Korea but have become popular across the globe. Will YouTube's new content policies upend the category?
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YouTube wants you to pump its TV watch time with microdramas
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Moonbug is in its era of “Big Feelings” as it launches “fully integrated music company”
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Sam and Colby are bringing their annual Halloween spectacle to Netflix
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Meta bets on $1,300 VR glasses that can play YouTube, ESPN, Peacock, and much more
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Creators
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Iron Lung made $50M. Should be easy for Markiplier to put it up for sale on YouTube, right?
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When networks turned him down, Xavier Mortimer made his own show on YouTube. Now, with over 30 million followers, he’s ready to try TV again.
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Keith Lee just made his first restaurant investment
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Dropout and its comedians are starring in an episode of ABC’s ‘The Rookie’
TikTok
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Meta’s ads asked TikTok to follow its lead on safety. TikTok rejected them.
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TikTok has new ways to comment (that make it feel more like Instagram)
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TikTok is bringing the battle for sports fan attention back to the NFL gridiron
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The internet is waxing nostalgic, so TikTok’s song of the summer is a blast from the past
YouTube
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As Netflix snatches up gobs of creator content, its long-running show ‘Somebody Feed Phil’ is jumping ship to YouTube
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The BBC is joining forces with YouTube to make original shows combating disinformation (Report)
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YouTube’s new advocacy group is telling the U.K. government why creators are important–and what support they need
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Top 100 Most Subscribed YouTube Channels Worldwide • August 2025

























