AMP--aka Kai Cenat, Duke Dennis, Fanum, Agent 00, ChrisNxtDoor, and ImDavisss--launched Tone in February with a collection of body lotions, deodorants, and lip balms. Within three days, the brand (created in partnership with Dallas-based management company Night) had netted seven-figure sales.
Recent Headlines
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AMP is getting Toned at Target
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TikTok to debut a U.S.-locked app as Trump says sale is “pretty much” done
After receiving a third stay of ban from the Trump administration, TikTok appears to be on the verge of clinching a deal with a group of non-Chinese investors that includes Oracle, the software conglomerate that first surfaced as a potential owner in 2020.
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Amazon is doubling creator commissions for Prime Day
“Amazon offers a variety of creator incentives during and around Prime Day, as well as during other key shopping moments throughout the year,” an Amazon spokesperson said in a statement. “Some of these incentives include increases on the standard rate card, bounties, and gift cards. Creators work hard in the lead-up to Prime Day, and these are just some of the ways we can reward their commitment.”
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TikTok Shop staff just faced a third round of layoffs in three months. What’s the deal?
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Have you heard? Pirate Software leaves Ludwig’s company while Lilly Singh’s movie gets distribution
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YouTube doesn’t want to monetize “mass-produced or repetitive” content
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Top 100 Most Subscribed YouTube Channels Worldwide • June 2025
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Brand Reports
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Creators
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Quackity’s back, and says he’s invented an app to let streamers speak “any” language
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LA’s largest free clinic to honor Valkyrae, pocket.watch CEO Chris M. Williams at “Creators in Action” fundraiser
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Can AMP own summer with a monthlong subathon? IDK, but they got T-Pain to ride in on a white horse
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Sam and Colby are “betting big” on fan engagement with new Los Angeles escape room
TikTok
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TikTok yanks funding from Canadian cultural institutions ahead of potential shutdown
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TikTok to debut a U.S.-locked app as Trump says sale is “pretty much” done
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TikTok Shop staff just faced a third round of layoffs in three months. What’s the deal?
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TikTok wants to hire a manager for its news creators