Recent Headlines

• Tribeca X awards the best in branded entertainment. Submit your 2025 campaigns for a shot at the laurels.

  "Tribeca X exists because storytelling is the most powerful way to connect people, shape culture, and drive meaningful impact," organizers say. "We believe brands can be more than advertisers--they can be enablers of creativity, investors in culture, and catalysts for change."

  
• Reign Maker Group picks up boutique talent firm You Know Who

  To some talent managers and agents, pouring resources into someone that close to the start of their journey as a creator might not feel worth it. But Joanna Giunta says when she's looking for creators to add to her roster, she's more impressed by dedication and willingness to learn than numbers.

  
• The Drive Agency is building “diversified, creator-led companies” led by forward-thinking founders

  Patrick Zielinksi and Leila Marsh are C-level execs at The Drive Agency, a year-old talent management firm centered on creator businesses.

  

• Google’s ads are reaching consumers “across every touchpoint” — including live sports
• YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform
• Four out of five U.S. adults have listened to or watched a podcast
• Have you heard? Tom Scott’s return, Jake Shane’s Oscar drama, and PointCrow’s flute controller.