Recent Headlines

• Can a Twitch hit work on Netflix? Ibai will put that theory to the test with ‘La Velada del Año’

  Spanish streamer Ibai Llanos is bringing his record-breaking influencer boxing event, La Velada del Año, to Netflix.

  
• 80% of the ad industry’s talent payments pass through Extreme Reach’s digital doors. Now it wants to handle logistics for creators and brands.

  "If we look at how [creator/brand deals] are done today, a lot of platforms out there are really built for discovery," Graham McKenna, XR's CMO, tells Tubefilter. "They're built for helping brands and agencies find creator talent to partner with for their products and their campaigns. But they're not set up to process payments."

  
• Lofi Girl’s iconic headphones are now real–and on (digital) store shelves

  

• Stop me if you’ve heard this one before: Gen Z and Gen Alpha see YouTube as a top storytelling platform
• ‘Grand Theft Auto VI’ isn’t even out yet, but creators are already flocking to Miami
• Threads gets on the call with an official NFL commentary team
• Top 5 Branded Videos of the Week: Tech on the street