Recent Headlines

• For vertical live streamers, YouTube is stressing that practice makes perfect

  By using Practice Mode for Vertical Live, YouTube Shorts creators can test out their setup before broadcasting to the masses.

  
• Mondo Metrics says its new trend tracker is “what CrowdTangle would have become”–and it’s launching with major sports leagues

  Nick Cicero, whose former measurement company Delmondo was acquired by Conviva, founded Mondo Metrics because he was working in our space with people like David Dobrik, and realized "there were a lot of creators that were creating more episodic content, more series, and podcasts were a big part of that, but there wasn't a good benchmarking solution."

  
• While much of YouTube keeps it short, sports creators are going long

  Research into sports channels like Good Good Golf shows that those creator hubs are doing long-form videos in an era of Shorts.

  

• Reddit posts go viral on other platforms. Can that traffic be brought in-house?
• The force is with TikTokers as they get the usage rights to Disney characters
• Spotify says podcasts are having a “favorable” impact on its revenue, and that it’ll spend $230 million more on marketing and AI this year
• Speed zooms into Zumiez with some Killer Merch