Recent Headlines

• Lowe’s wants creators to put their next products on its shelves

  Lowe's is doubling down on its work with influencers by launching a new product that encourages the development of creator products.

  
• Forbes’ latest top 50 creators list has arrived–and for the first time, these movers and shakers collectively made over $1 billion in a single year

  It's that time of year again: Forbes has released its annual ranking of the 50 top digital content creators on the internet. As usual, MrBeast sits squarely in spot #1, with an untouchable $300 million in earnings.

  
• You know 5-Minute Crafts. Now meet its owner TheSoul Group, which is building a distribution powerhouse across 100+ YouTube channels, streaming, and MSN.

  Jonathan Shrank, its VP of Streaming & Content Partnerships, describes TheSoul in its current state as an "end to end" media company that not only is disseminating its own content on social and FAST channels, but also has a thriving white-label business working with dozens of creators, IP owners, and brands to distribute their content both online and on living room TVs.

  

• On “Joyride Day,” Ryan Trahan unlocked a powerful new form of creator product marketing
• Amazon’s new Fire TV hub offers “another way for creators to get in front of customers”
• Tinder and TikTok are going on a double date to give us more ‘Love Island’-inspired reality content
• Netflix just picked up a Hot Ones spinoff–and Will Ferrell is its first guest