This week's Gospel Stats Brand Report is four Shorts and a long (chosen by yours truly). If anything's a sign of the times, it's that. We've officially arrived at a time where brands are paying creators for punchy, 60-second content--and creators are using the same format to advertise their own products.
Recent Headlines
-
Top 5 Branded Videos of the Week: Big views
-
Tubi looks to build on momentum by hunting for creators at VidCon
Tubi had its best performance in the most recent edition of Nielsen's The Gauge. A presentation at VidCon revealed the platform's strategy.


-
Creators are popping up all over India. A college program is training them.
MICA, a college in Ahmedabad, is launching a program to train India's growing class of professional creators and influencers.


Newsletter
Subscribe for daily Tubefilter Top Stories
Most Read This Week
Creators
-
Iron Lung made $50M. Should be easy for Markiplier to put it up for sale on YouTube, right?


-
When networks turned him down, Xavier Mortimer made his own show on YouTube. Now, with over 30 million followers, he’s ready to try TV again.


-
Keith Lee just made his first restaurant investment


-
Dropout and its comedians are starring in an episode of ABC’s ‘The Rookie’


TikTok
-
On your marks: TikTok, Strava establish six-digit fund for running creators


-
Creators love collectibles, so TikTok is launching World Cup trading cards


-
With a live stream of the Pope’s Sagrada Familia visit, TikTok becomes part of history


-
TikTok assembles global roster of Creator Correspondents for 2026 FIFA World Cup


YouTube
-
As Netflix snatches up gobs of creator content, its long-running show ‘Somebody Feed Phil’ is jumping ship to YouTube


-
The BBC is joining forces with YouTube to make original shows combating disinformation (Report)


-
YouTube’s new advocacy group is telling the U.K. government why creators are important–and what support they need


-
Top 100 Most Subscribed YouTube Channels Worldwide • August 2025













