Recent Headlines

• To engage with collectors who are big spenders, Fanatics launched a slate of originals

  Fanatics has launched an original programming slate filled with celebrity-driven series centered on card collection.

  
• Top 5 Branded Videos of the Week: Yeah, it’s all AI

  This week's Gospel Stats Brand Report is four Shorts and a long (chosen by yours truly). If anything's a sign of the times, it's that. We've officially arrived at a time where brands are paying creators for punchy, 60-second content--and creators are using the same format to advertise their own products.

  
• Standing in line at the Albertsons deli? P&G might show you a microdrama episode

  Its new series, Rico's Tacos, is designed to advertise a variety of P&G products throughout different areas of Albertsons' supermarkets. Rico's Tacos is about a small family--a widowed father, his teen daughter, and his mother--running a taco stand. It airs in one- to two-minute episodes on the Albertsons app.

  

• Fox’s new digital IP division is giving creators cash, ads, and distribution to make their next hit series
• At VidCon, a pickleball competition will bring more visibility to creator sports tours
• Epic Games has now paid over $1 billion to the creators of Fortnite’s “Islands”
• The British Film Institute’s video archive will preserve the weird and wild sides of web culture