News

• Spotify Signs Reported $60 Million Exclusivity Deal For Smash Podcast ‘Call Her Daddy’
• Bretman Rock To Test His Jungle Survival Skills In New YouTube Original Docuseries

  YouTube Originals may be moving away from creator-centric programming, but the video giant appears to have made an exception for the one and only Bretman Rock.

  
• TikTok Named ‘Title Sponsor’ Of October’s VidCon Gathering, Succeeding Longtime Partner YouTube

  TikTok has succeeded longtime VidCon Title Sponsor YouTube, assuming top billing for this year’s event. 

  
• Target Taps Jackie Aina, PrestonPlayz, Remi Ashten For Third Season Of Hit YouTube Series

  Target has tapped a slew of creators for the third season of its flagship influencer programming initiative, a YouTube series dubbed Let’s Target.

  
• YouTube Will No Longer Allow Masthead Ads Endorsing Political Candidates
• Submissions Are Now Open For The 2021 Streamy Awards
• Josh Richards And Griffin Johnson Launch Gen Z-Focused Marketing Firm ‘HawkeZ’
• YouTube Studio Donut Media Spins Up $260,000 In Preorders For Its First Product, Car Collectible STOCKY
• Digital Network Divimove Rebrands As Pan-European Umbrella Organization ‘We Are Era’
• FaZe Clan Becomes First Esports Org To Grace The Cover Of ‘Sports Illustrated’
• House Of Highlights’ $250K Dodgeball Showdown Will Feature FaZe Clan, 2HYPE
• BuzzFeed, Looking To Raise $200 Million, Eyes Acquisition Of Complex Networks (Report)
• Digital Brand Architects Signs Beauty Creators Antonio Garza, Mikayla Nogueira, More (Exclusive)
• TikTok To Charge As Much As $2 Million For ‘TopView’ Ads In The Fourth Quarter
• YouTube Millionaires: Welcome To The TRY Channel, Where A Cast Of 40+ Irish People React To Culinary Delicacies And Disasters
• 19-Year-Old Twitch Phenom ‘Kyedae’ Signs With Range Media Partners
• On Creator Upload: Does A Video Editing App’s Popularity Signal We’ve Entered The ‘Creator Age’?
• Insights: Punch-Drunk Over Social Media’s Pugilistic Profit Plans
• Netflix Launches Online Store For Apparel, Toys Inspired By Hit Series Like ‘Lupin’, ‘Stranger Things’
• Lifestyle Vlogger Alisha Marie Launches Activewear Brand ‘Parallel Apparel’
• Moonbug Inks Deal With The BBC To Distribute CoComelon, Little Baby Bum, More
• Following Smash Debut Single, Bella Poarch To Co-Headline ‘Virgil’s Mania’ Tour In September
• Instagram Head Adam Mosseri Gives In-Depth Look At Platform’s Recommendation Algorithms For User Feeds, Reels
• Creators On The Rise: Jaden Sprinz Sparked TikTok’s Fruit Jelly Craze In 2020. Now He’s Netting 530 Million Views A Month On YouTube.