News

• The Kings League wants to be Brazil’s next creator sensation. A Twitch vet will put the ball in play.
• OpenAI needs more creator products. Patreon’s Co-Founder will develop them.

  Patreon Co-Founder Sam Yam is leading a creator push at OpenAI, and he's bringing two of his deputies with him.

  
• YouTube is using AI to tinker with everything — from thumbnails to homepages to entire videos

  YouTube's announcements at its 2026 Made On event concerned AI features that offer new forms of personalization.

  
• Meet the top editors behind MrBeast, MKBHD, and Quenlin Blackwell–here and onstage at VidSummit

  
• Creators have brought new fans to football and basketball. Why not fencing?
• Comscore says ChatGPT’s LLM market share is shrinking as Google Gemini advances
• Top 5 Branded Videos of the Week: MrBeast boss crush (with extra pistachio)
• Can “Trump TV” win a war against the press on YouTube?
• Will students do their homework if it’s turned into a TikTok-style feed? ScrollEd thinks so.
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 09/20/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/20/2026
• Have you heard? It’s science time, college football on YouTube, and “copium” for the dictionary.
• Oh Canada! YouTube’s nine-project creator programming slate takes it north of the border.
• What if livestreamers could do product placement without real products?
• After working with Congressional reps, the Creators Caucus heads to the Senate
• Meta appeals to creators and small biz owners with pricey subscriptions for “more” compute from Muse, plus embeddable links and 24/7 support
• Whatnot says its new terms include “the lowest commission rates in the industry”
• MIPCOM 2026: a “convergence” point for every entertainment industry to talk vertical series, branded content, gen AI, and more
• Like Nastya is in the (mouse) house thanks to Disney development deal
• VidCon is leaving Anaheim to become a Cannes Lions offshoot
• Is a new ChatGPT plugin a sign that the how-to economy is shifting from YouTube to AI?
• TikTok Shop’s luxury goods glow-up is happening on live streams
• Amazon wants Prime Video users to get their news from TikTok-style clips
• The EU doesn’t just want to ban kids from social media. It’s blocking chatbots and gaming, too.