News

• With a live stream of the Pope’s Sagrada Familia visit, TikTok becomes part of history
• Tubefilter will be on the ground at Cannes Lions. Here’s where to find us.

  
• It’s time to slide: YouTube’s DMs are officially back

  YouTube is adding direct messages six years after it discontinued its original take on DMs. Here's why they're coming back.

  
• “We didn’t anticipate how strong the IP had become”: How EYstreem’s Spawnpoint Media is building global brands on YouTube

  Barclay was just five years old when he first started editing YouTube videos, and was ten when he posted his first video as EYstreem. He knew he wanted to do this for as long as possible, and officially registered "The EYstreem Company" as a teenager.

  
• Talent agency CAA and equity partner TPG launch company to spend $250 million on creator companies
• 2026 Creators In Action benefit gala to honor Colin and Samir, Whalar Group Co-Founders
• YouTube has revealed its lineup for soccer’s biggest stage. Who will take home the Creator Cup?
• On a new channel, Mister Rogers is now YouTube’s neighbor
• Accenture’s acquisition of Whalar brings a global consulting firm into the creator economy
• After eight quiet months, Kai Cenat returns with a magical trailer for Streamer University 2026
• Spotify reportedly wants to nail down streaming rights for music festivals
• Want to meet up with creators at Cannes? Here’s a list of who’s going–and how to get in touch
• TikTok and Sundance team up for microseries writing program
• Have you heard? Financial Audit’s expansion, YouTube’s creator analysis, and Netflix’s next generation
• “This year, we’re really putting a focus on the fact that a creator isn’t just a creator anymore”: How Tribeca X’s 2026 programming celebrates the age of digital content
• Airbnb’s CEO says creators are its next big thing–and that creators need it because “the economics are starting to go down” on YouTube and TikTok
• TikTok’s new Events app rewards users for generating buzz about big events
• Netflix wants that BookTok watch time
• Meta’s new Reels feature plays into the microdrama market
• Brands don’t benefit from playing it safe. Just ask IKEA, Chupa Chups, and their meatball-flavored lollipop.
• The first ‘Minecraft’ affiliate marketing program will add new dimensions to the sandbox game’s economy
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 05/31/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/31/2026
• Top 5 Branded Videos of the Week: A cashier for your thoughts?