News

• Instagram thinks the future of memes has “infinite possibilities.” That’s why it’s holding an official MemeCon.
• Whatnot wanted eyes on its ecommerce site. So it made 80,000 viewers work together to win $400,000 in Pokémon prizes.

  Whatnot—which was founded in 2019 by former YouTube product marketing manager Grant LaFontaine—describes itself as a “community marketplace where you can buy, sell, go live, and geek out with collectors and other like-minded people.”

  
• NFTs are coming to Instagram

  Starting this week, the Meta-owned platform will let some users post digital collectibles in their feeds, Stories, and in DMs.

  
• U.S. podcasts will rake in $2 billion this year, and $4 billion by 2024

  Also, podcast ads’ average lengths are beginning to stabilize in the 15-to-30-second range. We’ve gone from 38% of ads being 15 to 30 seconds in 2019, to 41% in 2020, to 55% in 2021.

  
• TikTok is replacing its Discover tab with Friends
• Shoutable taps Charli and Dixie D’Amelio to boost its buy-a-billboard debut
• Facebook’s giving up on podcasts, its Clubhouse copycat, and apparently audio as a whole
• Creator-owned Nebula just built its own MasterClass for creators
• Cameo cuts 25% of staff, citing COVID boom slowdown
• Twitter’s NewFronts presentation pitches it as “the second screen and the first scroll”
• Stop asking your audience to subscribe. Do this instead.
• YouTube Millionaires: Sarah-Jayne has spent 9 years building a crochet business on YouTube. She just opened her own studio.
• Spotter taps YouTube execs Monica Khan, Derek Reynolds to build a “creator success team” (Exclusive)
• Ludwig’s new company aims to be a one-stop shop for streamer solutions
• Creators On The Rise: Meet the guppy enthusiast behind YouTube and TikTok’s “fish portals” craze
• Meta says it’s messing with Reels payouts, introduces new Facebook plug for creators to earn up to $4,000
• TikTok is finally splitting ad revenue with (some) creators
• Sykkuno leaves Twitch for YouTube
• Snapchat unveils Simone Biles Original, Cameo partnership, and new inclusivity pledge
• Marques Brownlee, Mark Rober, Léna Situations, and Alexa Chung hit the Met Gala red carpet with YouTube
• Amazon’s freshly rebranded Freevee unveils growing slate of streaming originals
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 05/01/2022
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/01/2022
• Want to snag the latest FaZe Clan merch? Step into The Armory.