News

• Snapchat puts the “social” in social media by helping its users make Plans
• MIPCOM 2026 expands creator economy programming, embraces vertical content and generative AI

  "We don't see the creator economy and mainstream media as two separate worlds anymore. They are increasingly part of the same entertainment business," Smith says. "Creators are building audiences, businesses and valuable IP. Studios and platforms are looking for new talent and new ways to reach audiences. Brands are becoming content partners and investors."

  
• In the sports world, influencers are facing backlash, but no one told the NFL

  In sports like golf and tennis, influencers are facing backlash. Thanks to the NFL, those creators are getting more opportunities.

  
• YouTube wants creators to pitch brands with guesstimated TV co-viewership stats

  "Viewers watch an average of over 1 billion hours of YouTube on TV screens every day, and they're often watching in groups, with friends and family," Rene Ritchie, YouTube's Creator Liaison, explained in a new Creator Insider video. "Until now, every TV device playback was viewed as a single view. But Views (Co-Viewed) estimates the total number of people watching on TVs."

  
• From the cozy games to the horror hits, Twitch breaks down the “State of Gaming” in 2026
• Roblox launches new video series spotlighting developers of top games
• Across comparable deals, YouTube Gaming creators are commanding 23% higher rates than Twitch streamers
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 09/06/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/06/2026
• Top 5 Branded Videos of the Week: The big dogs
• YouTube’s new public viewcounts over-report actual engagement by 40%
• Have you heard? Another YouTuber on Netflix, Dude Perfect’s CEO shuffle, and a cow gamer.
• Bottoms up! Google is bringing personalization to alcohol ads on YouTube.
• TikTok has new ways to comment (that make it feel more like Instagram)
• GTA RP Week returns to Twitch, with Rockstar promoting “the next evolution of the GTA 5 roleplay community”
• After spending decades in Hollywood, UTA’s Co-Founder has a new gig: A call-in show on Twitch.
• A fresh creative team will lead Skibidi Toilet into the future
• “All good dates must come to an end”: Amelia Dimoldenberg says goodbye to ‘Chicken Shop Date’
• Roblox paid creators $1.5 billion in 2025
• Google signs MrBeast for a multiyear deal promoting Gemini, Google Health, Fitbit
• TikTok is bringing the battle for sports fan attention back to the NFL gridiron
• Want people to pay attention to your movie trailer? Turn it into a playable game.
• The internet is waxing nostalgic, so TikTok’s song of the summer is a blast from the past
• MrBeast’s literary debut comes with a chance to win $1 million. Is that enough to make it a bestseller?