News

• Connected TV shopping got the full limelight at NewFronts
• Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention

  Snapchat joined the other NewFronts presenters that embraced a "full-funnel" approach to creator marketing.

  
• YouTube’s NewFronts presentation tells brands to “bring, build, and boost” their ads with creators and AI

  
• Top 5 Branded Videos of the Week: Love and hate

  MrBeast, Veritasium, and Druski take up the top spots once again, but streamer Ludwig makes his debut at #2 with an esports event powered by Samsung. And we have a bonus video from a small homestead that just wants to see its tiny quails in tip-top shape.

  
• Creators are getting their own version of the Clio Awards because they represent the “future of storytelling”
• Meta, like TikTok, is putting advertisers in the middle of the cultural moments that consume your feed
• This program brings an iconic game show to a new audience. What is YouTube Jeopardy?
• After YouTube and Meta are found liable, what’s next for social media addiction trials?
• The activists who want No Kings are using Twitch to signal boost their next round of rallies
• Japanese police just made a VTuber their official Traffic Regulation Ambassador
• Does OpenAI’s Sora shutdown show us that the internet has had its fill of AI slop?
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 03/22/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/22/2026
• Tubi commits to a future of fan passion with Jesser, Deestroying deals
• TikTok announces five new ad formats, including a branded take on the Google Doodle
• Tribeca X awards the best in branded entertainment. Submit your 2025 campaigns for a shot at the laurels.
• Reign Maker Group picks up boutique talent firm You Know Who
• The Drive Agency is building “diversified, creator-led companies” led by forward-thinking founders
• Google’s ads are reaching consumers “across every touchpoint” — including live sports
• YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform
• Four out of five U.S. adults have listened to or watched a podcast
• Have you heard? Tom Scott’s return, Jake Shane’s Oscar drama, and PointCrow’s flute controller.
• Roblox’s 18+ usership is growing 50% year over year
• Mark Rober is reaching more viewers (and selling more CrunchLabs kits) thanks to Netflix deal