Recent Headlines

• FIFA is putting Roblox at the center of the 2026 soccer boom

  FIFA is attaching its branding to a Roblox soccer game as it reaches out to young fans ahead of the 2026 World Cup.

  
• FaZe Clan just lost most of its creator roster

  FaZe creators reportedly spent the past six months negotiating with Kalish and HardScope, but could not come to terms they found favorable--so they left.

  
• TikTok wants more creators to take a chance on brand campaigns. So it’s offering $10,000.

  TikTok appears to have launched Branded Buzz back in September. It's a marketplace where brands post calls for content, and creators who respond might get their videos boosted and/or might get compensated with a "bonus" of up to $1,500.

  

• Google is churning YouTubers into chatbots. Historically, that has not gone well.
• Reddit’s ad revenue is growing faster than any other platform’s–thanks to the AI boom
• TikTok Shop tempts buyers and sellers alike with new gift cards and cash back
• Top 5 Branded Videos of the Week: MrBeast, IShowSpeed, Nic Cage