Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
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MrBeast giving out $250K, Salish Matter hyping her skincare, and YouTube stepping onto the red carpet…This week’s Gospel Stats Brand Report is a collection of the top creators and genres across the platform–plus an appearance from YouTube itself.
Check it all out below:
#1 I Stranded 100 People In The Wilderness For $250,000
Channel: MrBeast
Brand: Bass Pro Shops
Views: 106,111,412
Little did we know, MrBeast‘s appearance during the 50th season of Survivor was merely a precursor to his own twisted game.
In this 40-minute video, he dumps 100 people in the wilderness and sees how many stick it out till help arrives. But the twist here isn’t men vs women or strong vs smart–it’s expert vs amateur. One team of 50 people is stacked with survivalists who know what they’re doing. The other team is rank amateurs who (like me, not gonna lie) are more familiar with the comforts of home than the cold hard ground.
Of course, like with all MrBeast videos designed to keep viewers glued to the last second, things may not shake out like you’d expect. What is certain is that all 100 of these folks will have a little help thanks to Bass Pro Shops, which geared ’em up to give them a better chance of roughing it for as long as possible.
#2 BEST FRIENDS vs COUPLE: The Truth Gets Exposed
Channel: Jordan Matter (and Salish Matter)
Brand: Sincerely Yours
Views: 20,614,764
The Matter family has bumped up a spot this week, going from #2 to #1–and switching sponsors. Well…sort of.
Like many other Jordan Matter videos, this one centers on the will-they-won’t-they relationship between his daughter Salish and her longtime friend Nidal. It puts Salish and Nidal against an actual couple, fellow creators Jenny Hoyos and Angelo Bahu. The couple and not-couple go head to head in six challenges to see who’s got their chemistry on lock.
What’s interesting about this video is that it’s a departure from a lot of recent Matter uploads. Not in terms of content, but in terms of sponsorship. Following the September 2025 launch of Salish’s skincare brand Sincerely Yours, most of her videos have been sponsored by carrying brand Sephora. But this one is all Sincerely Yours, to promote its upcoming product launch party on May 30. The Matters promise 2,000 fans will be picked to attend, so we’re sure we’ll see more about this event in the next couple weeks.
#3 Family Discovers Missing Dad’s Head Inside Garbage Bag
Channel: Dr Insanity
Brand: Chime
Views: 10,294,767
Just two months ago, a Washington man was sentenced to more than 20 years in prison for murdering his grandfather. Now, Dr Insanity has posted coverage of the incident using police body cams.
As we’ve talked about before, true crime can be hard to sponsor. Titles like the one above can be catnip for true crime viewers, but potentially offputting to brands that want to sell products, but don’t want to be seen as insensitive to grieving families. There are always some brands willing to take the leap, though, and this week’s is financial services company Chime.
Dr Insanity’s channel isn’t the only place you’ll find Chime. It’s a prolific YouTuber sponsor, having paid for more than 20 videos this week alone. Among its other buys were Dream (yes, that Dream), CboysTV, and Good Mythical Morning.
#4 seeing how RED CARPET looks are made #sponsored @YouTube
Channel: Sophie Silva
Brand: YouTube
Views: 3,590,036
Self-dubbed “delusional fashion girlie” Sophie Silva gets a look at just how hard it is to make those signature #lewks in this YouTube-sponsored video.
I know, right? It’s not often that we get YouTube itself sponsoring content. But this clip from Silva (where she visits designer Grace Ling to investigate what goes into creating couture fashion) is all to promo the Met Gala, which YouTube streams live with Vogue hosting. As you probably know, YouTube is going hard on live events, and it only makes sense that the platform would tap its most valuable resource–aka creators–to help it draw those big view counts.
BONUS #1,940 MY GARDEN 🌿✨
Channel: Redleaf Ranch
Brand: Ferry-Morse
Views: 93,893
Girl you’ve heard of cottagecore, but what about chaoscore?
When you hear about homesteaders/off-gridders, you probably have a certain stereotype in mind. But you’ll need to cast that stereotype to the wind when you check out Redleaf Ranch‘s YouTube channel. Things are fabulous here, and focused on building a community of people who can keep each other safe with their various skills–including growing food.
This full garden tour shows off Redleaf’s luscious beds, packed full of veggies and flowers. And Redleaf founder Brian Brigantti makes sure people know the seeds for those veggies came from sponsor Ferry-Morse, a home gardening company that’s celebrating its 170th anniversary this year.
We’ve said it before: We love niche sponsors finding niche YouTubers to support–especially for initiatives like this one.
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.
