Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
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After a rare week absent from our top 5, MrBeast returns in form, sweeping not one, not two, but three spots on this week’s list–two of which bring eyeballs to his ongoing brand partner Jack Link’s.
While Le Beast is the dominating force in this latest Gospel Stats Weekly Brand Report, there are other creators here too! Dawson DIY continues our streak of smaller channels getting big Shorts deals, and we wrap up with a fond look back at one of 2021’s very best movies, Willy’s Wonderland. (No, we are not being ironic, and no, we will not take feedback at this time.)
Check it all out below:
#1 How IShowSpeed Almost Ruined My Video
Channel: MrBeast 2
Brand: Slack
Views: 15,397,712
Hey, you know content? You like content? Well, what if we made content…of content?
That idea has carried MrBeast‘s secondary channel MrBeast 2 for a while now. It’s become a pretty dependable pattern: He puts out a video on his main channel (usually a major production involving other creators and/or dozens of competitors)–and then, a few days later, the behind-the-scenes video hits MrBeast 2, capitalizing on the original video’s traffic and bringing yet more views (and ad revenue) to the Beast empire.
Here’s the latest example: This #1 video is a behind-the-scenes of another #1 MrBeast video from early November, 100 People Vs World’s Biggest Trap! And though this new video hasn’t quite reached the original’s 90 million views, it has scooped up a tidy 15+ million more–probably thanks to its clickbaity title invoking popular streamer IShowSpeed.
While the rest of MrBeast’s top videos this week are sponsored by Jack Link’s, this one is courtesy of Slack–the workplace software that maybe would’ve helped Beast HQ avoid some of the chaos created by a simple production miscommunication…..
#2 1 Pro vs 500 Hunters
Channel: MrBeast Gaming
Brand: Jack Link’s
Views: 14,873,340
This video is possibly the quintessential MrBeast content. Mass competition? Got it. Someone being chased? Check. Huge cash prize? Yup. Like MrBeast 2 has become a sort of behind-the-scenes channel, MrBeast Gaming is the home for typical MrBeast-sized challenges. The only difference between these videos and the videos on MrBeast’s main channel? These take place in the digital world.
JudeLow stars in this competition, and has the chance to walk away with a crisp $25K if he can avoid 500 fellow Minecraft players for a whole hour. We won’t spoil–but we will say this comes to the ‘net thanks to Jack Link’s, which teamed up with MrBeast a couple months ago to launch official Beast-branded snacks into big box stores like Target just in time for stocking stuffing.
#3 TRASH TO TREASURE! #diymirror #furnitureflip #christmaspresentideas
Channel: Dawson DIY
Brand: Craftsman
Views: 12,976,568
As we noted last week, smaller channels are increasingly being tapped for Shorts partnerships–especially partnerships that revolve around housekeeping and DIY improvements. That’s the case with Dawson DIY, which has 100,000 subscribers and snagged a deal with Craftsman to help turn an old mirror into a classy Christmas gift for his mom.
This partnership is well-timed not just for holidays, but because everyone’s feeling the financial squeeze right now–and it’s nice to have a reminder that there’s nothing wrong with thrifting or re-gifting. (Just make sure you take the price tag off.)
#4 Bodybuilders Try My Meat
Channel: MrBeast 2
Brand: Jack Link’s
Views: 10,746,927
Calm down with that title, Jimmy Beast.
Jack Link’s gets double time on the Beast channels this week–and what’s worth noting about that is the brand has spots in both long-form and short-form content. Its spot in the long MrBeast Gaming video is relatively brief, more in line with a traditional YouTube ad roll. But, as is the case with many Shorts brand deals, this short-form video is entirely about the sponsoring brand’s product.
In this case, MrBeast’s meat. His deal with Jack Link’s repackages some classic flavors in MrBeast wrapping, which’ll give him holiday shelf space outside of Feastables‘ sizable presence in the candy aisle.
BONUS #2,483 i watched *the* iconic fnaf ripoff movie
Channel: Allie Tricaso
Brand: Chime
Views: 34,766
Hey kids! Are YOU interested in 90 minutes of Nicolas Cage not speaking a single word, getting mega crunked on energy drinks, and saving a bunch of spunky teenagers from William Afton & co a bunch of evil animatronics? No? Too bad. That’s what you get with Willy’s Wonderland, an absolute masterpiece of cinema that came out in 2021, a full two years before the official Five Nights at Freddy’s movie.
Now, no one from the Willy’s team has ever said their movie is a FNAF ripoff, but the similarities are enough to put the two in direct company. And we do mean company, not competition, because honestly? These films should be watched side by side. They are the ultimate double feature. While that is (in our opinion) the ideal way to watch this film, creator Allie Tricaso delves into Willy’s Wonderland by itself–and that’s cool, because we’re just glad people are still experiencing this film for the first time in 2025.
Tricaso’s adventure is sponsored by Chime, one of many financial services companies making YouTube a major part of their marketing plan. Chime sponsored a total of 4 videos this week, including Tricaso’s, #380, #1,127, and #2,312.
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.
