James Hale

• YouTube wants creators to pitch brands with guesstimated TV co-viewership stats
• Roblox launches new video series spotlighting developers of top games

  What kind of games is Roblox hoping to boost? How does it pick the titles and devs it spotlights? Justin Sousa, the platform's Global Head of Developer Community, says the best games "are built by creators with passion--creators who build their dream project and refuse to settle for good enough."

  
• Top 5 Branded Videos of the Week: The big dogs

  After last week's full stock of newcomers, MrBeast is back at #1--with a very MrBeast-y video.

  
• YouTube’s new public viewcounts over-report actual engagement by 40%

  "Feed surfaces" like homepage hovering, "up next" autoplay, and recommended shelves produce a whopping 38% of all public views across YouTube.

  
• GTA RP Week returns to Twitch, with Rockstar promoting “the next evolution of the GTA 5 roleplay community”
• Roblox paid creators $1.5 billion in 2025
• Google signs MrBeast for a multiyear deal promoting Gemini, Google Health, Fitbit
• MrBeast’s literary debut comes with a chance to win $1 million. Is that enough to make it a bestseller?
• Markiplier thinks GoPro’s new $699 camera is the key to accessible filmmaking. (Also, he’s now GoPro’s biggest shareholder.)
• Top 5 Branded Videos of the Week: Holy skincare, Batman
• Good Good CEO says he’s fired the people responsible for driver ad, and he’s mad at Callaway, too
• Hank Green says he wants to “put families back in control” with new kids’ STEAM content app ClockwiseTV