James Hale

• Have you heard? PewDiePie drops vlogs, Spy Ninjas spends $25 million, and Jason Kelce gets a YouTube show
• Netflix and Spotify just paid $100 million to take Jay Shetty’s podcast off YouTube

  The streamer and Spotify have together poached Jay Shetty and his longtime life coaching/motivational podcast On Purpose for an exclusive multiyear deal that's reportedly worth ~$100 million.

  
• Explicit deepfakes are a monumental problem. Paris Hilton just published a TikTok series to combat them.

  Paris Hilton's production company 11:11 Media partnered with award-winning longtime tech journalist Laurie Segall to make Searching for Mr. Deepfakes, a vertical docuseries created by Segall that chronicles her investigation into one of the largest deepfake pornography hovels on the internet.

  
• Netflix enters a new frontier with real-time syndication of ‘The Breakfast Club’

  For years, Netflix has wanted to make its name as the home of ultra-premium content. That's things like TV shows (Stranger Things), movies (KPop Demon Hunters), comedy specials from top names in the game, and (more recently) lots of live content.

  
• Top 5 Branded Videos of the Week: Movie moments
• UMG’s new TikTok and Spotify deals are what we should expect in the age of AI
• Spotify is doing creator memberships, and also AI-generated podcasts
• Podcasts raked in $9.2B last year, with video content “changing the picture.” But what makes a podcast a podcast?
• X says it’s entering its “creator era” with a new sponcon marketplace
• Top 5 Branded Videos of the Week: Modern YouTube
• Top 5 Branded Videos of the Week: Manga energy pink sauce
• Roblox just hired its first Chief Growth Officer