James Hale

• Fox’s new digital IP division is giving creators cash, ads, and distribution to make their next hit series
• Pete Buttigieg is coming to VidCon (Exclusive)

  Pete Buttigieg, former South Bend, Indiana mayor and Secretary of Transportation under the Biden Administration, will join yoga YouTuber Adriene Mishler for a fireside chat exploring "the growing overlap between the political world and the creator economy and how creators and public leaders can foster meaningful connections and inspire action, both online and offline," VidCon tells Tubefilter.

  
• Marlene Flowers is a 69-year-old champion bodybuilder. Now she’s sharing the food that helped her get swole.

  Marlene Flowers was 65 when she entered her very first bodybuilding competition. She worried it'd be a tough crowd, but she was used to tough things. She's been through a lot in her life, she explains, including two divorces and a years-long struggle with an eating disorder.

  
• “We didn’t anticipate how strong the IP had become”: How EYstreem’s Spawnpoint Media is building global brands on YouTube

  Barclay was just five years old when he first started editing YouTube videos, and was ten when he posted his first video as EYstreem. He knew he wanted to do this for as long as possible, and officially registered "The EYstreem Company" as a teenager.

  
• Spotify reportedly wants to nail down streaming rights for music festivals
• Want to meet up with creators at Cannes? Here’s a list of who’s going–and how to get in touch
• TikTok and Sundance team up for microseries writing program
• Have you heard? Financial Audit’s expansion, YouTube’s creator analysis, and Netflix’s next generation
• Airbnb’s CEO says creators are its next big thing–and that creators need it because “the economics are starting to go down” on YouTube and TikTok
• TikTok’s new Events app rewards users for generating buzz about big events
• Netflix wants that BookTok watch time
• Meta’s new Reels feature plays into the microdrama market