James Hale

• YouTube’s new video ideation tool has two “massive” features for creators
• Mondo Metrics says its new trend tracker is “what CrowdTangle would have become”–and it’s launching with major sports leagues

  Nick Cicero, whose former measurement company Delmondo was acquired by Conviva, founded Mondo Metrics because he was working in our space with people like David Dobrik, and realized "there were a lot of creators that were creating more episodic content, more series, and podcasts were a big part of that, but there wasn't a good benchmarking solution."

  
• Spotify says podcasts are having a “favorable” impact on its revenue, and that it’ll spend $230 million more on marketing and AI this year

  
• Top 5 Branded Videos of the Week: A case study in bonuses

  This week's Gospel Stats Brand Report is four Shorts and a long (chosen by yours truly). If anything's a sign of the times, it's that. We've officially arrived at a time where brands are paying creators for punchy, 60-second content--and creators are using the same format to advertise their own products.

  
• YouTube nukes ASMR channels, accusing them of posting “sexually gratifying” videos and linking out to content on other platforms that violates YouTube’s TOS
• Snapchat won’t let creators monetize fully AI-generated videos, but it still wants you to please, please, please use its AI tools
• deviantART is getting YouTubers to hype its subscriptions
• Microdramas have hit their late-night parody era–but Jimmy Fallon and The Daily Show are putting serious production behind these spoofs
• HBO Max is doing clipping
• Top 5 Branded Videos of the Week: A clean World Cup sweep
• YouTube Premium subscribers will get Peacock for free thanks to a first-of-its-kind deal
• Nearly one-third of U.S. adults watch finance content on YouTube every single day–and use creators’ advice to make decisions about money