James Hale

• Kick gambling streamer N3on is spending millions on his army of clippers
• Top 5 Branded Videos of the Week: Yoshi egg and alien ASMR

  On this week's Gospel Stats Brand Report, it's a smorgasbord of sweet treats. MrBeast and Nick DiGiovanni are in with chocolate, the construction crew behind HAUS PLANS is bringing marshmallow treats, and to top it all off, we have alien girl ASMR for those with a more exotic palate. 

  
• TikTok is doing an official BookTok bestseller list–and Heated Rivalry is #1

  BookTok's official monthly bestseller list will use two metrics to determine which titles are the internet's current darlings. First, it'll use NielsenIQ BookData to look at verified sales data--a method that follows how giants like the Times, USA Today, Publishers Weekly, and more come up with their own bestseller lists.

  
• YouTube and TikTok darling EPIC: The Musical headed for the big screen with Jerry Bruckheimer

  Songwriter/composer Jorge Rivera-Herrans originally intended for EPIC to be his senior thesis for his film, television, and theatre degree at the University of Notre Dame. This was in 2021, during COVID, so he--like many other people--sought community by posting his creative process on TikTok.

  
• Gen Z and Millennials “consistently converge” on YouTube, where they have better recall and find the best quality ads, according to Precisify’s new data
• The NHL wants to capitalize on Heated Rivalry’s fandom success
• MrBeast’s former Head of Creative files suit against his company, alleging “boy’s club” culture of sexual harassment
• Iron Lung made $50M. Should be easy for Markiplier to put it up for sale on YouTube, right?
• The Indian government says it wants to crack down on fake news. Critics worry it wants to censor content creators–and everyone else.
• Top 5 Branded Videos of the Week: Two-hit wonders
• Minecraft is bringing life-sized biomes to TwitchCon Rotterdam–plus a Tubbo competition, community hangout, and more
• deviantART says artists made $23 million on its platform last year, boasts that it was “100% right” to embrace generative AI