James Hale

• Twitch is now letting parents keep their under-18s from becoming streamers
• Roblox wants you to vibe code its next hit game

  
• Top 5 Branded Videos of the Week: MrBeast, FIFA, and CleanMyMac?

  This week's Gospel Stats Brand Report is four Shorts and a long (chosen by yours truly). If anything's a sign of the times, it's that. We've officially arrived at a time where brands are paying creators for punchy, 60-second content--and creators are using the same format to advertise their own products.

  
• WWE is putting its star wrestlers in a ReelShort microdrama

  
• Netflix says watch hours are quality over quantity, and also it’s only going to report them once a year (after it already stopped reporting subscriber counts)
• Lenovo and Portal A let creators take charge in their “Creator Odyssey” campaign
• Hololive is charging $40 for 60-second VTuber meet-and-greets
• Top 5 Branded Videos of the Week: Lifestyle swag
• YouTube clarifies that creators can’t monetize “generic or repetitive content,” content that’s “unsatisfying or off-putting,” or content with fake AI “experts”
• Netflix is bulking its library with content from BuzzFeed, Tastemade, Condé Nast, and more
• Top 5 Branded Videos of the Week: A clean sweep from FIFA
• Top 5 Branded Videos of the Week: It’s like if your dad watched The Amazing Digital Circus