James Hale

• X says it’s entering its “creator era” with a new sponcon marketplace
• Top 5 Branded Videos of the Week: Modern YouTube

  MrBeast giving out $250K, Salish Matter hyping her skincare, and YouTube stepping onto the red carpet...This week's Gospel Stats Brand Report is a collection of the top creators and genres across the platform--plus an appearance from YouTube itself.

  
• Top 5 Branded Videos of the Week: Manga energy pink sauce

  Intrigued by the headline? Good. We will spoil nothing more.

  
• Roblox just hired its first Chief Growth Officer

  "What stands out to me about Roblox is the breadth of what the platform has become--for players, creators, developers, and brands alike," he said. "I think there's enormous potential to continue growing awareness across markets and audiences as the platform evolves."

  
• YouTube is backing creators–and their ambitious shows–in a big way at Brandcast 2026
• Top 5 Branded Videos of the Week: Who’s hungry?
• The Amazing Digital Circus finale hits $7.5 million in theater presales weeks before debut
• Tired of seeing ads on TikTok? That’ll be five bucks, please
• Disney is doubling down on short-form–and creator partnerships
• Creators 4 Mental Health taps Doctor Mike, Vivian Tu, and more to record positive messages for NYC commuters
• VTuber Mitama Sakumaru is working on “reality manifestation” tools for VTubers–like an iPhone program that avatar-ifies their hands in real time
• Airlines are clamping down on in-flight filming. What does this mean for aviation YouTubers?