James Hale

• YouTube clarifies that creators can’t monetize “generic or repetitive content,” content that’s “unsatisfying or off-putting,” or content with fake AI “experts”
• Netflix is bulking its library with content from BuzzFeed, Tastemade, Condé Nast, and more

  Netflix will get video content that ranges from three-minute shorts to 20-minute episodes. All of this content will be "discoverable directly from the Netflix homepage" starting Aug. 3, the platform said.

  
• Top 5 Branded Videos of the Week: A clean sweep from FIFA

  This week's Gospel Stats Brand Report is four Shorts and a long (chosen by yours truly). If anything's a sign of the times, it's that. We've officially arrived at a time where brands are paying creators for punchy, 60-second content--and creators are using the same format to advertise their own products.

  
• Top 5 Branded Videos of the Week: It’s like if your dad watched The Amazing Digital Circus

  This week's Gospel Stats Brand Report is four Shorts and a long (chosen by yours truly). If anything's a sign of the times, it's that. We've officially arrived at a time where brands are paying creators for punchy, 60-second content--and creators are using the same format to advertise their own products.

  
• YouTube joins Mark Rober’s $55 million mission to help teachers spread the good word of STEM
• Top 5 Branded Videos of the Week: Big views
• Expedia’s newest campaign tells travelers they can go global just like IShowSpeed
• Twitch says its ads–both pre- and mid-roll–aren’t getting longer. Viewers say otherwise.
• Second Rodeo’s Scott Brown says a new age of creator-fronted scripted content is here–and vertical microseries like Playback are leading the charge
• Starbucks and its barista-creators are piloting TikTok’s new custom ad networks
• Forbes’ latest top 50 creators list has arrived–and for the first time, these movers and shakers collectively made over $1 billion in a single year
• Netflix just picked up a Hot Ones spinoff–and Will Ferrell is its first guest