James Hale

• For the first time, Twitch opens sponsored campaigns (and their revenue) to Affiliates
• NASA is broadcasting history live on YouTube

  
• Top 5 Branded Videos of the Week: Just get a yacht, ez gg

  This week MrBeast and Tucker Carlson split the stage, plus Ryan Trahan gets sweet and a yacht company is hoping to find its ultra-luxe audience on YouTube.

  
• When networks turned him down, Xavier Mortimer made his own show on YouTube. Now, with over 30 million followers, he’s ready to try TV again.

  Mortimer fell in love with magic when he was a kid growing up in Briançon, France. The catalyst, as he told Vegas Never Sleeps in 2019, was seeing a local magician performing at a restaurant. His father subsequently gifted him a book on magic, and Mortimer never looked back. In just a decade, he went from hawking flowers at a local market so he could buy props, to performing his own show at Theatre Le Temple in Paris.

  
• YouTube’s new TV features are the antithesis of Netflix’s second screen problem
• HarperCollins is turning authors’ books into AI YouTube Shorts
• YouTube animator Luke Humphris raises $400K in 2 days for his homebrewed TTRPG ‘Dam Nation’
• 200 experts tell YouTube to stop recommending AI slop to kids
• Cameo is trying for a comeback with its new TikTok integration
• Top 5 Branded Videos of the Week: We truly have it all
• True Crime can have some grisly content. So how does Law&Crime get its sponsors?
• Connected TV shopping got the full limelight at NewFronts