James Hale

• A new class-action lawsuit accuses Gymshark of telling creators not to disclose ads
• Top 5 Branded Videos of the Week: Yeah, it’s all AI

  This week's Gospel Stats Brand Report is four Shorts and a long (chosen by yours truly). If anything's a sign of the times, it's that. We've officially arrived at a time where brands are paying creators for punchy, 60-second content--and creators are using the same format to advertise their own products.

  
• Standing in line at the Albertsons deli? P&G might show you a microdrama episode

  Its new series, Rico's Tacos, is designed to advertise a variety of P&G products throughout different areas of Albertsons' supermarkets. Rico's Tacos is about a small family--a widowed father, his teen daughter, and his mother--running a taco stand. It airs in one- to two-minute episodes on the Albertsons app.

  
• Fox’s new digital IP division is giving creators cash, ads, and distribution to make their next hit series

  "The long and short of it is we want to invest in creator IP," Parks said. "We all know the creator economy and people making content on their platforms has been an amazing way to find audiences. We want to partner on those great ideas creators have and then help with our ad sales team and our distribution team to get things monetized."

  
• Pete Buttigieg is coming to VidCon (Exclusive)
• Marlene Flowers is a 69-year-old champion bodybuilder. Now she’s sharing the food that helped her get swole.
• “We didn’t anticipate how strong the IP had become”: How EYstreem’s Spawnpoint Media is building global brands on YouTube
• Spotify reportedly wants to nail down streaming rights for music festivals
• Want to meet up with creators at Cannes? Here’s a list of who’s going–and how to get in touch
• TikTok and Sundance team up for microseries writing program
• Have you heard? Financial Audit’s expansion, YouTube’s creator analysis, and Netflix’s next generation
• Airbnb’s CEO says creators are its next big thing–and that creators need it because “the economics are starting to go down” on YouTube and TikTok