James Hale

• YouTube’s NewFronts presentation tells brands to “bring, build, and boost” their ads with creators and AI
• Top 5 Branded Videos of the Week: Love and hate

  MrBeast, Veritasium, and Druski take up the top spots once again, but streamer Ludwig makes his debut at #2 with an esports event powered by Samsung. And we have a bonus video from a small homestead that just wants to see its tiny quails in tip-top shape.

  
• Japanese police just made a VTuber their official Traffic Regulation Ambassador

  
• Tubi commits to a future of fan passion with Jesser, Deestroying deals

  
• Tribeca X awards the best in branded entertainment. Submit your 2025 campaigns for a shot at the laurels.
• Reign Maker Group picks up boutique talent firm You Know Who
• Roblox’s 18+ usership is growing 50% year over year
• A streamer just bought the broadcast rights to his favorite rugby league
• Hey creators, Meta really wants to pay you $3,000 to start posting on Reels and Facebook
• Google is making microdramas
• Night Media, Theo Von, and David Spade made a movie. They’re putting it in theaters themselves.
• Top 5 Branded Videos of the Week: 10 years in the making