James Hale

• TikTok’s new Events app rewards users for generating buzz about big events
• Netflix wants that BookTok watch time

  "Inspired by the vibrant book community and the popularity of our adaptations, Netflix’s team of curators have built a special experience for fans to explore, enjoy, and feel right at home," the platform said in a company blog post.

  
• Meta’s new Reels feature plays into the microdrama market

  "Series" will let creators organize their individually uploaded Reels into a chronological collection of episodes. Creators who use the feature will have their series highlighted in a special hub on their profiles, TechCrunch reports.

  
• Top 5 Branded Videos of the Week: A cashier for your thoughts?

  This week's Gospel Stats Brand Report is four Shorts and a long (chosen by yours truly). If anything's a sign of the times, it's that. We've officially arrived at a time where brands are paying creators for punchy, 60-second content--and creators are using the same format to advertise their own products.

  
• Killer Dinner took the Try Guys into a new era–one where they’re producing “the best shows we’ve ever made”
• Jordan Matter, Michelle Khare, and Samir Chaudry are strategic advisors at a new creator education startup
• YouTube says Premium subscribers are “podcast super-users.” So it’s giving them more exclusive listening features.
• Have you heard? PewDiePie drops vlogs, Spy Ninjas spends $25 million, and Jason Kelce gets a YouTube show
• Netflix and Spotify just paid $100 million to take Jay Shetty’s podcast off YouTube
• Explicit deepfakes are a monumental problem. Paris Hilton just published a TikTok series to combat them.
• Netflix enters a new frontier with real-time syndication of ‘The Breakfast Club’
• Top 5 Branded Videos of the Week: Movie moments