James Hale

• As Netflix snatches up gobs of creator content, its long-running show ‘Somebody Feed Phil’ is jumping ship to YouTube
• In the midst of Slopageddon, Facebook says it wants to promote original content and protect creators from impersonation

  In late 2024, Meta's VP of Product for Generative AI publicly envisioned a future where human creators share the spotlight with AI content mills. "They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform…that’s where we see all of this going," he said.

  
• Top 5 Branded Videos of the Week: Tiny lemon car death match, anyone?

  This week we have an eclectic mix of videos, from desert "bikepacking" to Adobe backlash to Kohl's cash and, of course, MrBeast.Sometimes our Gospel Stats Weekly Brand Reports seem themed, like everyone met on a mental plane and decided to make a video about a different flavor of the same subject at the same time. This week, we have a pick-and-mix sponsored by big businesses like Kohl's and Adobe, plus more niche brands Bambu Lab and HOVERAir.

  
• KreekCraft has spent over $100,000 making a Roblox game. What’s the ROI for developers?

  
• DoorDash wants to go viral once a month. So it hired Duolingo’s former social media head.
• Are you a podcaster who signed a deal with Netflix? Better not post those clips on YouTube!
• YouTube Gaming hit 8.8 billion hours of watchtime in 2025
• Keith Lee just made his first restaurant investment
• Red Bull offered to pay for ImperialHal and iiTzTimmy’s dream Apex Legends event. That same creator-forward strategy is getting it a billion views a month on YouTube.
• Fixated says it’s focusing on creator subscriptions with acquisition of Elevate
• Top 5 Branded Videos of the Week: What is art?
• Netflix just dropped its Warner Bros. bid. Investors are thrilled.