For years, Netflix has wanted to make its name as the home of ultra-premium content. That’s things like TV shows (Stranger Things), movies (KPop Demon Hunters), comedy specials from top names in the game, and (more recently) lots of live content.
Most of these productions take years and big upfront cash investments to make. The ones that don’t tend to rely on Netflix landing also-expensive licensing deals with major sports leagues. And whatever arguments Netflix wants to make about quality vs quantity, it’s still losing out to YouTube in terms of sheer daily watch time.
But maybe its new strain of programming can help it catch up.
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Netflix is introducing its first ever daily live show: The Breakfast Club, co-hosted by Charlamagne tha God, DJ Envy, Jess Hilarious, and Loren LoRosa. Starting June 1, new episodes of the show will air live on Netflix’s platform every weekday starting at 6 a.m. Eastern.
To be clear, this show is not new, nor is it a Netflix IP. The Breakfast Club began running in 2010 out of New York City and currently airs in over 90 radio markets across the U.S.
Netflix got its hands on The Breakfast Club in December 2025, after signing a video podcast deal with iHeartMedia. According to The Wall Street Journal, Netflix decided to make The Breakfast Club a live affair on its platform because it was a “standout” from the deal.
In the original Netflix x iHeartMedia deal, Netflix didn’t get full Breakfast Club episodes; instead, it aired hourlong crunched-down recaps, posted after the live versions concluded.
But even those truncated versions accounted for more than 40% of all Netflix podcast views during Q1 2026, WSJ reports. The Breakfast Club also benefited: It jumped to #11 on Edison’s Podcast Metrics U.S. chart, a record spot for the show.
Airing The Breakfast Club in real time and in its entirety opens Netflix up to even more potential views. It also gives Netflix an easy way to distribute daily, low-production-lift (at least, low on Netflix’s part) content–a new frontier for it.
In an interview, Charlamagne tha God said broadcasting The Breakfast Club in full on Netflix is a way to feed what he calls the “Great Disconnect,” where people are looking for more genuine, unscripted, and human-made media.
“Think about how many people in this generation don’t know what real is,” he said, specifically calling out gen AI and misinfo on social media, per WSJ. “What people are about to start craving is those real-life connections.”
