Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
Subscribe to get the latest creator news
MrBeast racking up tens of millions of views for a first-place video is no strange situation here in our Gospel Stats Weekly Brand Reports. What is unusual, though, is just how many views all of the top four videos have nabbed this week.
Generally, we see views fall into the 2-5 million range by the time we reach spots #3 and #4. This week? All four videos are up above 30 million views. Sponcon is getting more visibility than ever, and we’re keen to see if this spike holds true throughout the summer.
Check it all out below:
#1 7 Days Stranded in The Arctic
Channel: MrBeast
Brand: Jack Link’s
Views: 90,090,479
MrBeast is trying something new.
Not with the sponsor of this video; that’s Jack Link’s, with which he’s got an ongoing deal covering both content and retail. No, the new part is the video itself. “I tried a new editing style more focused on cinematic shots and more personality!” he told viewers in a pinned comment. “Let me know if you enjoy.”
As for the rest of the video, it’s pretty standard MrBeast fare. He and the boys get dropped off in the Arctic and have to deal with the elements for seven straight days (with a little expert help). Of course, being on an extreme camping trip is the perfect opportunity for jerky, which means MrBeast gets to plug his Jack Link’s deal.
#2 This Trick Shot Almost Made Him QUIT
Channel: Dude Perfect
Brand: Major League Pickleball
Views: 13,883,676
Some of Dude Perfect‘s trick shots take hundreds of attempts, and in all the years they’ve been posting sports content, the guys have been pretty patient about it. But in every trickshotter’s life comes their white whale, and this just might be that shot.
To land it, the Dudes have to bat a pickleball precisely onto a thin metal rod. That means a perfect (no pun intended) straight shot that lines the rod up with one of the ball’s minuscule holes.
Don’t worry, though: All the stress the Dudes have to put up with to land this shot is compensated by a deal with Major League Pickleball, which only sponsored their video this week. Considering the popularity of live sports on YouTube, we’re not surprised to see the ubertrendy pickleball securing its own spot on the platform.
#3 Eating the Weirdest Chocolates on Earth
Channel: MrBeast 2
Brand: Feastables
Views: 31,621,768
I think it’s a universal American kid experience: Going to a museum and seeing just a whole entire little scorpion in a lollipop, nestled right next to chocolate-covered ants. When someone says ‘weird chocolates,’ that’s what I think of.
But the MrBeast team managed to source a few other options–some tantalizing, and some terrifying. As you probably expect, it’s all in the name of promoting his own chocolate brand Feastables, which he’s increasingly pitched as a challenger to mainstay Hershey’s. Based on this video (and the consistent additions to the Feastables product line), it seems like Feastables might be amping up its game and going after some higher-shelf competitors….
#4 POV: That friend whose life is on EASY MODE… #kwiktrippartner #theboys #viral #shorts
Channel: The Johnson Brothers
Brand: Kwik Trip
Views: 30,097,081
Some people got all the luck. The Johnson Brothers tell a tragic tale in this minute-long ad for Kwik Trip.
One of our heroes is a permanent resident on the struggle bus. He steps in gum, can’t land a date, and chows through 1,000 pints of ice cream in his quest to find the golden scoop that will give him free dessert for a year and a visit to Kwik Trip’s ice cream factory. The other guy? Yeah, he’s stepping on fifty bucks, landing any lady who looks his way, and getting a golden scoop first try.
But all is not lost, for they both end up at Kwik Trip. The convenience chain also sponsored a second video from the brothers (#192) as well as an episode of the Minnesota Vikings Podcast (#3,593).
BONUS #2,823 Surviving summer grocery costs this summer can be challenging! Here are 3 tips to save money.
Channel: Dollar Tree Dinners
Brand: The Propel App
Views: 58,222
In a time where everything is more expensive, Dollar Tree Dinners has seen a pretty significant uptick in daily views, going from around ~50K on average pre-June to, now, nearly 250K per day. Rebecca Chobat, who runs the channel, has been posting budget-friendly meals for years, but now that the economy is…well…the way it is, her content is more relevant than ever.
Chobat has also been taking on more sponsorships in recent months, partnering with brands like extended stay hotel chain MainStay Suites and now The Propel App, which is built specifically to support people using EBT. Chobat’s video is about providing resources for parents who suddenly have kids at home for the summer and can’t rely on school-provided meals, so it makes sense why an app that helps source steep discounts and gives things like recipes and meal prep hacks is a good fit for her content and her audience.
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, wfrom hich you can download right here.
