Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
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Intrigued by the headline? Good. We will spoil nothing more.
See our latest Gospel Stats Weekly Brand Report right here:
#1 ACT A DAMN FOOL @c4energy #c4partner #meme #family #dad #mom #skit #funny
Channel: theplumpcover
Brand: C4 Energy
Views: 21,783,406
theplumpcover‘s videos feel like they belong to a simpler time. Full of memes and filmed largely in stop-motion, they have the vibe of your cool uncle coming by in 2006 with the latest Nintendo game, a few cans of Mountain Dew, and enough candy to make your mom regret ever giving birth to you.
In this video, though, the uncles aren’t so friendly. They throw back some swigs of sponsor C4 Energy and treat their sister’s new boyfriend to a sound (simulated) beating before he goes to meet the final boss: Dad.
We see a lot of energy brands advertising with creators. Some of them–like Gamer Supps–are even creator-founded. It makes sense; YouTubers and other busy creatives need fuel to power their projects, so energy brands jump on partnerships with them, hoping to reach audience members who want the same jolt as their favorite creator. This week, C4 paid for a total of…wait for it…..four videos, including the above, #35, #115, and #313.
#2 The Creator of Full Metal Alchemist has a new Anime on @crunchyroll! #ad #CrunchyrollPartner
Channel: Mangaka Brandon Chen
Brand: Crunchyroll
Views: 15,432,477
brb, gonna geek out for a second. Like all red-blooded weebs who grew up in the early 2000s, Fullmetal Alchemist was a staple of my media diet. It’s also widely considered one of the manga series of all time. But just like any other artist who has one massive tentpole work, creator Hiromu Arakawa has seen quieter reception for her post-FMA works.
Crunchyroll aims to fix that. Its partnership with Mangaka Brandon Chen highlights Arakawa’s most recent series, Yomi no Tsugai. The manga (written and illustrated by Arakawa) has been running since 2021, but its anime adaptation just came out–and Crunchyroll wants people to watch the show on its platform.
Yomi no Tsugai isn’t the only series getting a Crunchyroll spotlight this week. The platform also paid for video #6, which shouts out FMA‘s fellow classic One Piece.
#3 My Daughter Survives 6 Schools That Shouldn’t Exist
Channel: Jordan Matter (and Salish Matter)
Brand: Sephora
Views: 12,796,386
And I thought my high school was tough. Salish Matter‘s latest Sephora-sponsored video pits her and her teenage friends against a team of adults, with all of them attending schools that “shouldn’t exist,” according to Salish’s dad Jordan Matter.
Those schools: the “world’s strictest,” the “school with no rules,” the “world’s smartest school,” influencer school, military school, and beauty school. At each dicey education establishment, both teams will have to compete to see who’s better at getting #learned.
This video matches the Matters’ usual content, meaning it’s loud, busy, and full of smash cuts and fast action to keep viewers glued. It’s also a vehicle to promote not just Sephora (which has now rolled Salish’s skincare line Sincerely Yours out to every location in the U.S.) but the Matters’ deal with Netflix: “Our Netflix show is currently #2 IN THE WORLD!!”
#4 Blind Dating from Shortest to Tallest 👀😳
Channel: David Alvareeezy
Brand: BetterHelp
Views: 10,847,522
Yeah, remember how we said theplumpcover‘s videos feel like they belong in 2006? So does this one–except it’s 2006 on MTV.
David Alvareeezy brands himself as a “short king,” but for the nth video in his blind dating series (where lots of hot girls wear lots of small dresses) he brought in a real short king. This Short is a clip from that episode, where featured bachelorette Miranda has to evaluate six guys of different heights, from a little person all the way up to a guy who’s 6’5″. The goal is for her to confirm whether or not height matters to girls when they’re searching for a partner.
That full video is sponsored by BetterHelp, and so is this Short. Obviously we can’t know the exact details of Alvareeezy x BetterHelp, but if he’s making more money by posting extra sponcon spun from the same footage, it’s a solid moneymaking (and time-saving) strat.
As usual, BetterHelp one of YouTube’s most prolific sponsors. This week, it paid for nearly 90 videos.
BONUS #662 The Insane World of Facebook Marketplace Food
Channel: Edvasian
Brand: Zocdoc
Views: 266,341
It’s Pink Sauce all over again.
It’s no secret you can find anything–and we do mean anything–on Facebook Marketplace. And hey, if you want to buy some dude’s 5-pound tub of nightcrawlers, used waterbed, or potentially haunted Chuck E. Cheese costume, that’s your prerogative. No harm, no foul. Where things get dicey is food. There’s a reason people who sell food have to be licensed, and that reason starts with E and ends with coli.
Despite the risk of potential lawsuits if unlicensed food gets someone sick or worse, people just be out here selling it willy-nilly. Edvasian has the rundown–and for those who happen to partake of any questionable Marketplace meals, his sponsor Zocdoc is a phone call away.
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.
