Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
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Tell us if you’ve heard this one before…
We won’t spoil any more–just trust us and check out this week’s Gospel Stats Brand Report below.
#1 $1,000 Every Minute You Survive
Channel: MrBeast Gaming
Brand: Shopify
Views: 9,989,083
MrBeast is on top yet again, but this time, the video isn’t coming from his main channel. It’s from secondary outlet MrBeast Gaming, where he focuses on (you guessed it) video games. Don’t get us wrong, though: This video, like all MrBeast Games uploads, isn’t the sort of Let’s Play you’d find on other channels. It has a MrBeast twist…in this case, giving out $1,000 in cold, hard cash for every minute players can survive a deadly Roblox map. What we find interesting is that this video’s sponsor, Shopify, also pays for vids on MrBeast’s main channel. We’re not surprised. Bigger, broader creator/brand partnerships are the name of the game right now.
#2 $1.8 Million In Debt… Good Lord
Channel: The Ramsey Show Highlights
Brand: Zander Insurance
Views: 6,725,999
Dave Ramsey may not have made our top 5 in a few weeks, but he’s still got some serious dough in the oven. He uploaded ~30 sponsored videos to YouTube this week across his channels. And, like many media publishers and creators, his “Shorts” are getting longer, flexing to fill out YouTube’s longer time limit (and run more ads). This two-minute Short follows a caller who works as a nurse in Montreal and has $1.8 million in debt thanks to buying two homes, two new cars, and more. As usual, Ramsey has some tough words–and it’s all paid for by his sponsor Zander Insurance, which in turn promotes Ramsey pretty heavily on its website.
#3 The billion dollar race for the perfect battery
Channel: Veritasium
Brand: CodeRabbit
Views: 6,179,315
In video #2, Dave Ramsey’s caller mentions buying two brand-new Hondas because charging up electric batteries will cost them less than paying for gas. That’s true–but what if the world could come up with not just a good battery, but the perfect battery? That’s what Veritasium wants us to consider…with caution. Lithium batteries are what power our phones, laptops, and the aforementioned electric cars. They work–most of the time. When they fail? Things become catastrophic, and quickly. Veritasium breaks down how lithium batteries are made, why they work, and why they fail–and whether science could improve on them for future, safer power. His video is the only one this week sponsored by CodeRabbit, an AI program that claims it can cut computer code review time and launch bugs in half.
#4 Who is this new girl in my house?!😨 #shorts #couple #comedy #onskin
Channel: NickandCarrie
Brand: OnSkin
Views: 5,770,661
K-beauty skincare got a major pop on YouTube during the COVID pandemic, and now K-dramas and K-pop have taken over, especially with the newly released K-pop Demon Hunters. That show gets a little cameo in this week’s video #4, as one half of YouTuber couple Nick and Carrie sashays out of the bathroom, singing its hit track “Golden.” He segues into skincare (and the Short’s sponsor OnSkin) by pretending to mimic Carrie getting out of the shower and undergoing her multi-step beauty routine. Get it, girl!
BONUS #2,106 LIZARD LIZARD (Otamatone Version)
Channel: moshibass
Brand: PCBWay
Views: 40,038
Look, it’s only Monday and it’s already been a hard week. Here’s 19 seconds of ridiculousness to give you a brain break, featuring the incredible otamatone. (Oh, and this clip is sponsored by manufacturing/assembly services company PCBWay, which was also the principal sponsor of recent creator STEM convention Open Sauce.)
…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
