Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
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MrBeast is a bona fide fugitive and Dude Perfect heads back to high school in this week’s Gospel Stats Brand Report.
Like last week’s top 5, this week’s is populated by some of the biggest creators on YouTube. But it’s not all big dogs: we have a wildcard video in spot #4 and a trip to BookTube for our bonus.
Check it all out below:
#1 Escape 100 Cops, Win $500,000
Channel: MrBeast
Brand: Call of Duty Mobile
Views: 104,169,846
After clinching spots #1 and #2 last week, MrBeast has landed another double-header.
And considering the (quite literally) bombastic opening to this video–and its overall eye-catching premise–we’re not surprised it ended up at the top. MrBeast and pals have run from the feds before, but this time, it’s 100 cops on their tail. If they can successfully evade the boys in blue for 12 hours, they get $500,000.
Keeping with the theme, this 20-minute upload is sponsored by first-person shooter Call of Duty Mobile, which paid for a handful of videos this week but is very likely considering the 104 million views it racked up here as its crown jewel.
#2 How Many States Can You Visit in 24 Hours?
Channel: MrBeast 2
Brand: Jack Link’s
Views: 23,032,812
Meanwhile, over on MrBeast‘s secondary channel, members of his team undertake a jerky journey across the U.S., seeing how many states they can drive through (and eat sponsor Jack Link’s jerky in) in 24 hours.
As you may know, Jack Link’s has an ongoing partnership with Jimmy Beast that puts his hallmark blue-and-pink on bags in major retailers. Their partnership mostly involves existing Jack Link’s products being reskinned to advertise them as MrBeast’s faves, and gives him a foothold in retail beyond the sweets aisle (his, Logan Paul, and KSI‘s collab brand Lunchly aside). It also gives Jack Link’s a line in to one of YouTube’s largest viewer bases–a viewer base that recently made MrBeast a New York Times bestseller.
#3 School Stereotypes
Channel: Dude Perfect
Brand: BODYARMOR
Views: 12,402,563
If it’s been decades since you were 18 but you still have nightmares about being trapped in a high school time loop, this video is not for you.
Sponsored by sports drink BODYARMOR, the dudes of Dude Perfect head back to school in this 17-minute upload that blends shout-heavy skit content with their usual trickshots. Each dude takes on a stereotypical high school persona to populate this throwback academy. We’ve got goths, nerds, bullies, and–perhaps unsurprisingly–jocks. (The implied message is that no matter which table you sit at, BODYARMOR is super for sippin’.)
According to the lads, this concept is “the #1 REQUESTED VIDEO in Dude Perfect history”–and its viewcount reflects that demand.
#4 POV: you surprise your toddler with what hes been asking for ??
Channel: Jesse Moncur
Brand: Strider Bikes
Views: 11,025,413
This video is a little slice of Christmas morning. Dadtuber Jesse Moncur tapped sponsor Strider Bikes to fulfill a request from his kiddo. This quick Short takes viewers through his son’s joy at discovering a new bike boxed up outside his front door and the first ride on new wheels.
We imagine this is a sweet bite of nostalgia for many parents, but even for us non-parents, Moncur’s son’s enthusiasm is infectious and a little vicarious. Oh to experience simple magic again…
BONUS #3,398 Im a full-time BookTuber… here is every. single. hour. of my workday!
Channel: JustAli
Brand: Nail Reformation, Books-A-Million
Views: 54,380
Last up we have a BookTuber logging a full workday in front of the camera. Industrial/day-in-the-life work vlogs have become quite a sizable category since COVID, and while most of them focus on blue collar jobs like ranching and construction, some spotlight cushier jobs. JustAli posts lots of content about her latest reads, but this video gives viewers a peek into more pages of her life.
She’s got a double sponsor to help her do it. First, press-on company Nail Reformation, which helps her hands get camera-ready, and then retailer Books-A-Million, because, well, of course.
BookTube remains an enormous segment of Google’s video platform, and it’s interesting to see brands you might not associate with reading–like Nail Reformation–reach out to creators who love spreading literacy.
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.
