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• What’s on the menu for the Sidemen? A cooking competition split between YouTube and Prime Video.
• Meta officially offers perks for paying subscribers across Facebook, Instagram, and WhatsApp

  Facebook Plus, Instagram Plus, and WhatsApp Plus are new paid subscription tiers for Meta's most popular social media apps.

  
• The first film festival for microdramas will hit New York City this fall

  Veterans from TikTok and Tribeca are behind the Alza Festival, a New York City event dedicated entirely to microdramas.

  
• Creators sit behind YouTube’s “Brand Deal Desk” to explain the secrets of their sponsorships

  'The Brand Deal Desk' is a new web series from YouTube and Little Dot Studios that features creators Max Fosh, Erin White, and Grace Andrews.

  
• After forging his own path, how far can Stephen Colbert go on YouTube and TikTok?
• YouTube is making AI labels easier to read (and applying them automatically)
• Top 5 Branded Videos of the Week: Movie moments
• At Cannes, ByteDance brings generative AI films into the market
• Have you heard? Saluting Patriotic Kenny, visiting 30 NBA arenas, and meeting a new shark
• YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers
• MrBeast’s build kits are in the (Kids) Club at a Lowe’s location near you
• After 10 years and 50 million subscribers, now’s the time for Genevieve’s Playhouse to hit the toy aisle