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• Korean exports will become a $30 billion industry on TikTok by 2030. Welcome to “K-culture 4.0.”
• Answer engine optimization adds value to chatbot responses. Its catching on with creator marketers.

  Answer engine optimization is becoming big business. Influencer is bringing that idea to the world of creator marketing.

  
• Instagram wants you to turn on your TV and throw a Reels watch party

  Instagram for TV is an app that plays Reels in your living room. Meta wants that product to be the star of your next watch party.

  
• As Bluesky adds more videos, YouTube adds more Bluesky-style custom feeds

  YouTube's "custom feeds" look a lot like Bluesky, and they're becoming more accessible. Meanwhile, Bluesky is leveling up video.

  
• As OnlyFans celebrates its tenth birthday, it counts more than 5,000 seven-figure earners
• Meta is paying over $17 billion to settle social media lawsuits. What changes can users expect?
• Instagram says that its First Draft feature can edit a Reel in under ten seconds
• What’s hot on TikTok LIVE? You can find out through a new newsletter.
• Australia tried to keep kids off social media. Its ban has had the opposite effect.
• YouTube expands Stations beyond music and into the realm of “creator content”
• Top 5 Branded Videos of the Week: Newcomers galore
• Have you heard? ‘The Guild’ breaks records, Salish Matter goes to Chipotle, and LeBron tees off.