Roblox

• The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail
• Roblox’s new Plus program will pay creators for signups–and eat the cost of item discounts so their earnings don’t go down

  
• Roblox wants to cultivate more game developers with a pair of new programs

  At the Game Developers Conference, Roblox announced its Jumpstart and Incubator programs, both of which assist game creators.

  
• Roblox, TikTok Shop, Whatnot all see a rise in Gen Z spending. Which will come out on top?

  
• Twitch puts $300,000 up for grabs with three-week Roblox festival
• Roblox’s new ads promote brands and top creators on the homepage
• With 210 brands active on Roblox, top games have become the hot new IP
• FIFA is putting Roblox at the center of the 2026 soccer boom
• Roblox enters the world of esports with a $50,000 Creator Showdown
• After a string of child safety lawsuits, Roblox is age-checking everyone who wants to chat with other users
• Own an IP? Roblox now lets you license it to game developers en masse–and share the revenue from their sales
• Creators criticized Roblox for its feud with Schlep. A new exec will look to improve relations.