Roblox is launching a new monthly subscription program that gives players discounts on in-game purchases–but it’s introducing new creator-specific benefits to ensure developers still get their full payouts.
Well, some developers.
On April 30, Roblox will roll out Roblox Plus, a $4.99/month subscription that will be available to players around the world. This is replacing Roblox Premium, the previous three-tier subscription that cost $4.99, $9.99, or $19.99/month, depending on the tier.
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Premium also offered perks like discounts on in-game purchases, but its main draw was that, depending on what tier you subscribed to, it gave you a certain number of free Robux per month.
Plus is a more streamlined version of the program. It doesn’t give Robux–at least, not by default. Roblox says that “soon” after launch, it’ll add bundles where Plus subscribers can pay extra to get 500, 1,000, or 2,000 Robux delivered to their accounts each month. What it does offer is a steep 20% discount on in-game purchases (after three consecutive months of subscribing), as well as free access to private servers (more on that below) and the ability to transfer Robux to other players with no fee.
What really matters for the Tubefilter audience, though, is that Roblox says Plus was designed “to benefit the entire Roblox platform, including our creators.”
Unlike how things were under Premium, with Plus, asset developers/creators will not see a dip in earnings, even if a user buys their items from Roblox’s Catalog under a Plus discount.
“While subscribers receive a 10% (or 20%) discount on in-game items, avatars, and other Robux purchases, Roblox will cover the discounts—meaning creators will continue to earn the same amount as they do today on any individual purchase,” Roblox said in a company blog post about Plus. “This also enables subscribers to spread the same number of Robux across more items, allowing creators to earn more.”
Basically, Roblox will eat the cost of the discount in order to ensure developers keep their max earnings. This is a smart move, since Fortnite has long paid developers for their Island engagement, and now Grand Theft Auto/Red Dead Redemption developer Rockstar is looking at implementing more creator-friendly practices to raise its profile as a “virtual sandbox” for roleplayers, indicating potential financial upsides for creators in the future.
Another component of Roblox Plus will reward some developers for how much time Plus subscribers spend playing their games.
“Since one of the features of Roblox Plus is that subscribers receive free, unlimited access to paid private servers, we also want to reward creators for supporting this. Creators can earn up to 100 Robux for every Roblox Plus subscriber who spends 60 or more cumulative minutes in a game’s paid private server over the course of 30 days,” it said.
There’s some surprisingly complicated components to this. First, you need to know that not all games on Roblox are free, and even within some games that are free, it costs money to make a private instance for you and your friends. These instances are called paid private servers. With Plus, Roblox made the decision to remove paywalls for subscribers–meaning if someone subscribes to Plus, developers can’t charge them for access to private games/worlds.
This could result in a loss of revenue for paid game owners. That’s why Roblox is offering to reward paid server owners with 100 Robux/60 mins of gameplay. But this bonus will not go to every paid private server–just five per month, the ones with the most playtime.
One last element of Plus is for every developer, however.
If developers are willing to hawk Plus within their games by implementing a little popup that asks players to subscribe, they can earn a commission of up to 750 Robux/month for each new signup. So, folks who want to support developers and their games can kick ’em some cash by signing up directly through one of their games instead of through Roblox’s default platform. (It’s giving Fortnite creator code vibes…)
As usual, all Robux developers earn can be cashed out into actual currency at a rate of $0.0038/1 Robux, or about $114 per $30,000 Robux.
“Our goal is to provide a recurring revenue stream for creators,” Roblox said. “More and more creators are building businesses on Roblox, growing their teams, and developing games that expand what’s possible on the platform.”
That being said, every person who wants to publish in-game items on the Marketplace (or trade them with other users) will have to buy a Plus subscription–so any creators/developers should weigh that cost as an automatic deduction from potential earnings.
Considering Roblox paid out a whopping $1.5 billion to developers in 2025, I suspect some people see five bucks a month as a worthy investment.
