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• Burger King wants to promote its “Whopper Guarantee,” so it enlisted Rhett and Link as taste testers (Exclusive)
• IMDb’s “digital creator” label lets artists “represent the full scope of their work in one place”

  For the first time, IMDb is introducing a "digital creator" label that can be applied to the professional pages of vloggers and influencers.

  
• According to YouTube, the mainstream isn’t dead. It just looks different than it used to.

  YouTube is making the case that global phenomena like 'Backrooms' exemplify its impact on mainstream pop culture.

  
• Snapchat puts the “social” in social media by helping its users make Plans

  Snapchat Plans is a new in-app feature that helps users coordinate real-life plans among their Snap connections.

  
• MIPCOM 2026 expands creator economy programming, embraces vertical content and generative AI
• In the sports world, influencers are facing backlash, but no one told the NFL
• YouTube wants creators to pitch brands with guesstimated TV co-viewership stats
• From the cozy games to the horror hits, Twitch breaks down the “State of Gaming” in 2026
• Roblox launches new video series spotlighting developers of top games
• Across comparable deals, YouTube Gaming creators are commanding 23% higher rates than Twitch streamers
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 09/06/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/06/2026