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• Meta’s new Reels feature plays into the microdrama market
• Brands don’t benefit from playing it safe. Just ask IKEA, Chupa Chups, and their meatball-flavored lollipop.

  This data comes from Billion Dollar Boy's new report, Creator Instinct: Unlocking the Social Code, which contains the social agency's expert insights from producing over 5,000 pieces of creator-led content across the U.S. and U.K.

  
• The first ‘Minecraft’ affiliate marketing program will add new dimensions to the sandbox game’s economy

  Tools from impact.com are powering an affiliate marketing program that will bring more buyable goods to Microsoft's 'Minecraft'.

  
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 05/31/2026

  MrBeast has put himself in a dominant position in our weekly charts. How did the world's biggest YouTuber get even bigger?

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/31/2026
• Top 5 Branded Videos of the Week: A cashier for your thoughts?
• It’s time to Dual Stream: Twitch unites vertical and horizontal formats at TwitchCon Europe
• ‘The Backrooms’ and ‘Obsession’ are box office smashes. What’s next for creators in Hollywood?
• Killer Dinner took the Try Guys into a new era–one where they’re producing “the best shows we’ve ever made”
• KSI’s 13-year run as a member of the Sidemen has come to an end
• Jordan Matter, Michelle Khare, and Samir Chaudry are strategic advisors at a new creator education startup
• YouTube says Premium subscribers are “podcast super-users.” So it’s giving them more exclusive listening features.