News

• YouTube Millionaires: Benji Krol Brings His 11 Million TikTok Followers To YouTube
• The Dolan Twins’ Wakeheart Brand Delves Into Candles With Healing ‘Crystal’ Collection

  The Dolan Twins are getting a little metaphysical with the third outing from their Wakeheart scent brand, which has already released two fragrance collections to date.Their latest bid is the Crystal Candles collection, which features six candles containing actual crystals that purport to contain healing energy -- a fitting concept for the turbulent year we’re all facing, Wakeheart said.

  
• YouTube Unveils List Of Year’s Top ‘Direct Response’ Ads As Format Continues To Flourish

  YouTube has released today a brand new Ads Leaderboard to track the biggest U.S. direct response ads of the year thus far. The direct response format refers to ads that are designed to trigger an instant response from viewers.

  
• Collins And Devan Key To Launch Toy And Activity Line Exclusively At Walmart This Fall

  The Key licensing empire is taking shape.The massive, family-friendly channel helmed by brothers Collins and Devan Key will launch this fall a so-called ‘activity line’ in collaboration with Moose Toys -- an Australia-based design, development, and manufacturing firm.

  
• Introducing Planet Upload, The Podcast You’ve Been Waiting For
• Rooster Teeth Taps A.J. Feliciano To Head Up Video-Centric Podcast Network ‘The Roost’
• Netflix Rolls Out Content Shuffle Feature, Wants Viewers To Feel More Like They’re Watching Traditional TV
• Studio71 Signs Supermodel — And Burgeoning YouTube Personality — Naomi Campbell
• Fanjoy Teams With Apparel Giant ‘Mad Engine’ To Bring Influencer Merch To Physical Retailers
• Warner Music Group Acquires Meme Account Company IMGN For At Least A Reported $85 Million To Gain “Insights Into Social Media”
• Former Maker, Fullscreen, Rooster Teeth Exec Ezra Cooperstein Joins Night Media As President
• 6-Year-Old Diana Gets 5 Billion Views A Month On YouTube. Pocket.watch Is Betting She Can Be A Billion Dollar Brand For Girls.
• David Dobrik Is Hiring As He Looks To Evolve ‘Disposable’ Camera App Into Full-Fledged Social Media Network
• Lilly Singh Lands Primetime Comedy Show At NBC, Bringing Her YouTube Sketches To Primetime
• Snapchat Will Let Users Share Original Shows Off-Platform, Is Rebranding Its ‘For You’ Feed (Report)
• Teespring Says It’s Paid Out $80 Million In Creator Profits Since 2018
• Ad Agency Mekanism Taps Curtis Roach For Back-To-School Safety Campaign On Triller
• Top 50 Most Viewed US YouTube Channels • Week Of 8/17/2020
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 8/17/2020
• Amid YouTube Channel Exodus, Bon Appétit Taps Marcus Samuelsson As Advisor, Guest Editor
• TikTok Integrates With Music Distributor UnitedMasters, Will Let Artists Boost Their Songs From Its App To Spotify, Apple Music, More
• People Spend 25% Of Their TV Time Streaming Netflix, YouTube, Disney+ (Report)
• Quibi Tries To Spur Second (Or First?) Wave Of Hype On Social Video
• Insights: The Teachable Moments In The TikTok/’Fortnite’ Teenpocalypse