A3 Artists Agency has signed married TikTok creator couple Abbie and Josh Herbert.
The Herberts rose to fame on TikTok for their couple-oriented content, where Abbie counts 5.1 million followers and Josh counts 960,000. They have subsequently forayed onto other social platforms, including Instagram and a joint YouTube channel. That channel, The Herbert’s [sic], counts 724,000 subscribers — and a recent pregnancy announcement ended up on YouTube’s ‘Trending’ page, amassing 3.7 million views to date (below).
The Herberts, who are based in Pittsburgh, are noted for playing pranks against one another on TikTok as well as furnishing longer-form glimpses into their marriage via YouTube. For her part, Abbie is a full-time model who plans to hone more beauty and lifestyle content on a solo YouTube venture, while Josh is an independent singer/songwriter. They have already nabbed sponsorships with the likes of Thrive Market, Vital Protein, and Sheri Hill, according to A3.
A3 Artists will rep the Herberts in all aspects of their careers. The duo will continue to be manage by TalentX — a management firm that was born on TikTok and works with Sway LA.