Wendy’s has teamed up with Twitch streamers Tfue (9.7 million followers), Myth (7.1M), Flight23white (1.2M), itsHafu (1.1M), and xChocoBars (663K) for a limited-time menu featuring their favorite combos.
From Dec. 8 through 12, fans using Uber Eats can order off the “Never Stop Gaming” menu, which boasts one custom meal from each digital creator:
- The Tfue Meal: 10 piece Crispy Chicken Nuggets, small fries, lemonade
- The Flight23white Meal: 10 piece Spicy Chicken Nuggets, small fries, Hi-C Fruit Punch
- The itsHafu Meal: Baconator, small fries, Sprite
- The xChocoBars Meal: Big Bacon Classic, small fries, Diet Coke
- The Myth Meal: Classic Chicken Sandwich, small fries, Coke
— Tfue (@TTfue) December 7, 2020
While the menu is available, all five streamers will host giveaways on their Twitch channels, with prizes including gamer-themed hoodies and “a next-gen gaming console.” The type of console wasn’t specified, but USA Today found the contest’s rules specify that Wendy’s will give away 25 consoles worth $499–the retail price of both the brand-new Xbox Series X and PlayStation 5.
Each Never Stop Gaming meal ordered will also come with a chance to win, per Wendy’s.
This partnership is not Wendy’s first foray into gaming. Last year, when Fortnite debuted a limited-time Food Fight mode, it had the audacity to store throwable burgers in freezers. Wendy’s (which has made its name on offering “fresh, never frozen” beef patties) promptly created its own Fortnite skin and stormed matches to destroy the freezers and free the burgers. It livestreamed the Fortnite event on Twitch; its channel (106K followers) now keeps up with other trendy games like Among Us and Mario Kart Live.
“Wendy’s always takes it to the next level when it comes to gaming,” Carl Loredo, Wendy’s U.S. chief marketing officer, said in a statement. “The Never Stop Gaming partnership with Uber Eats delivers on this–literally–by bringing together today’s top Twitch streamers, delicious Wendy’s meals and hot prizes for our fans.”