News

• Markiplier And Jacksepticeye’s Clothing Brand Cloak Digs Up ‘Minecraft’ Partnership
• Amid Pandemic, Target Says It’s The First Mass Retailer To Launch Shoppable Instagram Posts

  Amid a fraught retail industry in light of the coronavirus pandemic, mass retailer Target has launched virtual shopping on Instagram. 

  
• Twitch Inks Exclusive Streaming And Appearance Deals With Summit1G, Dakotaz, JoshOG

  The post-Ninja Exodus talent lock-in doesn’t look likely to ease up anytime soon.

  
• CAA Signs Facebook Gaming Creator Jonna Mae (Exclusive)

  Talent firm CAA has signed gaming creator Jonna Mae, best known to fans by her online moniker Misses Mae. CAA will rep Mae in all areas of her career.Mae, who was born in the Philippines and currently resides in Los Angeles, counts 431,000 followers on Facebook -- with whom she recently re-upped for an exclusive livestreaming deal, as brokered by CAA.

  
• Sephora Announces Second Class Of Yearlong ‘#SephoraSquad’ Influencer Initiative
• TikTok Millionaires: Rob Huysinga—TikTok’s “Sexy Ice Cream Man”—On Building His Personal Brand After A “Huge Lesson” In Going Viral
• U.K.-Based YouTube Prankster Morgz Signs With A3 Artists Agency (Exclusive)
• How Does John Krasinski’s Newly Sold ‘Some Good News’ Stack Up Against Late-Night Shows?
• Ninja Teams With Killer Merch For Clothing Brand Relaunch, ‘Fortnite’ Capsule, Future Streetwear Drops
• YouTube Is Considering Letting Creators Self-Limit The Reach Of Their Videos To Lessen Harassment
• Wengie To Host ‘FutureCon’, A Virtual YouTube Convention Combining Anime, Cosplay, Music, And Gaming
• YouTuber AzzyLand To Host May 23 Charity Livestream Benefiting SickKids Foundation
• European MCN Divimove Taps 8 Female YouTubers For Yearlong ‘Development’ Program
• Amid Spotify’s Aggressive Podcast Push, Apple Seeks Exec To Oversee Audio Originals (Report)
• Christopher Nolan Premieres ‘Tenet’ Trailer Inside Fortnite, With Another Film Arriving In-Game This Summer
• Insights: Will Apple Plusing Up Its Streaming Service Set Off Another Round Of Hollywood Consolidation?
• ViacomCBS Snaps Up John Krasinski’s YouTube Web Series ‘Some Good News,’ Will Produce Future Episodes With New Host
• David Dobrik To Host ‘SpongeBob SquarePants’ Fan Special On Nickelodeon
• Fullscreen Looks Beyond YouTube For Latest Fully-Managed Talent Signings
• TikTok And Digital Talent Firm ‘TalentX’ Onboards Former Gersh Agent Sean Stewart
• Doing Things Media Developing TV Show Based On Its Viral Series ‘All Gas No Brakes’
• Fanbytes Launches ByteHouse, TikTok’s First U.K.-Based Creator Collective
• Digital News Network ‘The Young Turks’ Launches Twitch Channel
• After Years Of Fan Efforts, Zack Snyder’s ‘Justice League’ Cut Is Coming To HBO Max