[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Last week, almost all of the channels that reached the top five in the US-only version of our Tubefilter charts occupied different positions from the ones they had held the week before. In the seven days since then, those five channels cemented their rarified rankings, with a Southern California-based animation studio once again claiming the title of “most viewed US-based YouTube channel of the week.”
Cocomelon – Nursery Rhymes may still trail T-Series at the top of our global chart, but among YouTube channels that fly the US flag, the home of animated lullabies and children’s songs remains on top. Its 856.6 million weekly views gave it a nine-digit lead over the #2 finisher in the US-only charts, Kids Diana Show. That family-friendly hub scored 646.4 million weekly views during our most recent measurement period, allowing it to remain, by only a whisker, our American runner-up. Right behind it in third place is the Florida-based kiddie vlog Vlad and Niki, which came within 500,000 views of #2 but couldn’t quite pip Kids Diana. Instead, it earned 645.9 million weekly views.
Last week, riding the success of its 2020 SummerSlam, the WWE experienced a strong upward surge in our charts, with its viewership ranking fourth-best among US-based channels. This week, it repeated that position, thanks to a seven-day period in which it added 464.3 million weekly views to its lifetime total. While that figure represents a 14% week-over-week decrease, it was still enough to edge fifth-place finisher Like Nastya, which, like the other channels in our American top five, occupied the same chart position it held last week. The Russian-American channel, which caters to babies, toddlers, and other young children, registered 457.7 million weekly views during the latest measurement period.
In 2008, years before the child stars of channels like Kids Diana Show, Vlad and Niki, and Like Nastya were even born, the timeless family entertainment brand Sesame Street arrived on YouTube, posting a video with the singer-songwriter Feist that has since received nearly 600 million views.
12 years later, the landscape of children’s content on YouTube has changed immensely, but Sesame Street is still going strong.
In the last few weeks, the now-HBO-aligned show has made a big upward move in our charts. In our most recent US-only ranking, Sesame Street registered a 13% week-over-week viewership increase, bringing it from 17th place up to 13th. Its total view count for the week was approximately 118.8 million.
How has Sesame Street managed to amass so many views, even as all of YouTube changes around it? For one, the show’s YouTube channel has always had a firm grasp on the current trends. One of its latest series, titled What’s That Snack, is stylized to make it seem as if Elmo is talking to Cookie Monster over Zoom. In the first episode, after the two monsters make contact, Elmo quizzes Cookie Monster about the snack he’s about to eat. Cookie Monster can only muster a single (incorrect) guess. Hint: It starts with C, and is good enough for him.