News

• Instagram’s In-App Shopping Feature ‘Checkout’ Helped Boost Adidas’ Online Sales By 40%
• “Commerce Is Coming To The NewFronts,” Says Wavemaker’s Content Head Noah Mallin

  “Commerce is coming to the NewFronts,” says leading ad exec Noah Mallin.In an interview with Tubefilter, the head of content and experience at top ad agency Wavemaker -- which reps clients including L'Oréal, IKEA, Paramount Pictures, and Colgate-Palmolive -- said that more and more publishers are integrating commerce ventures into their presentations.

  
• Sock Startup Bombas Says YouTube Yields More First-Time Orders Than Any Other Ad Platform

  Six-year-old sock retailer Bombas, which donates one pair of socks to someone in need for every pair that's sold, focuses the majority of its ad budget on linear television, says CMO Kate Huyett.

  
• More Than 500 Hours Of Content Are Now Being Uploaded To YouTube Every Minute

  Your average person could spend their entire lifetime trying to watch all the content uploaded to YouTube in just one day.

  
• Police Investigating Alleged Drugging Of Guest At Jake Paul-Hosted House Party
• Liza Koshy, James Charles, And Lilly Singh Got Coveted Invites To The Met Gala
• The Try Guys Drop Podcast ‘The TryPod,’ Announce 20-City ‘Legends Of The Internet’ Tour
• This Year’s Biggest NewFronts Buzzwords Were “Audio” And “Brand Safety”, Says Mindshare’s Christine Peterson
• More Than 250 Million Hours Of YouTube Content Are Watched On TV Screens Every Single Day
• Kris Jenner, Gary Vaynerchuk Talk Life And Business With 120 YouTubers At The Site’s ‘Top Creator Summit’
• Facebook Rolls Out Broad Changes To How Its Algorithm Will Rank Videos
• After Streamlining Web Presence, Vice Reportedly Raises $250 Million In Debt Funding
• Shane Dawson Snags Shorty Award For ‘YouTuber Of The Year’
• YouTuber Austin Jones Sentenced To 10 Years Behind Bars For Child Pornography
• ‘Game Of Thrones’ Videos Are Collecting Nearly 100 Million Views A Day
• Adam Rippon Teaches Lilly Singh The Ways Of Butt-Wiggling In YouTube Series ‘Break The Ice’
• Liza Koshy Lands Role In Alicia Keys-Produced Dance Comedy Feature ‘Work It’
• YouTube’s Always Wanted TV Ad Dollars. But At This Year’s Brandcast, Execs Upped The Intensity Of The Pitch.
• Rooster Teeth Launches ‘Pride’ Merch, Benefiting LGBTQ+ Charity ‘Out Youth’
• YouTube Millionaires: Ashley (aka ‘Bestdressed’) Teaches The Internet How To Do Fashion With A Combo Of “Uncensored Personality” And Expertly Crafted Videos
• At Brandcast, YouTube Announces Creator-Driven Original Projects Starring Markiplier, Dude Perfect, Claire Wineland
• Facebook And Instagram Permaban Alex Jones, Milo Yiannopoulos, Laura Loomer For Posting Hate Content
• Target Unveils Rebranded In-House Media Agency ‘Roundel’ At Inaugural NewFronts Outing
• Netflix Has Propelled The ‘Fab 5’ From ‘Queer Eye’ Into Bonafide Social Media Stars