News

• Senegalese-Italian Phenom Khaby Lame On Track To Become TikTok’s Most-Followed Creator
• Creators On The Rise: How DankScole’s 30-Day YouTube Shorts Experiment Became A Full-Time Career

  When the shortform video platform rolled out in the U.S. earlier this year, the 24-year-old creator (who IRL goes by Shanice Cole) was primarily focused on growing her TikTok presence.

  
• Instagram Will Let Creators Sell Merch Directly From Their Personal Profiles

  
• Facebook, Instagram To Incentivize Creators With $1 Billion In Bonus Programs, Seed Funding Through 2022

  In a Facebook post this morning, CEO Mark Zuckerberg announced a seismic, creator-focused investment -- to the tune of $1 billion across both Facebook and Instagram through next year’s end.

  
• Facebook Megastar Nas Daily Raises $11 Million For Virtual Education Startup ‘Nas Academy’
• YouTube Taps Lilly Singh, Binging With Babish To Talk Post-Pandemic Marketing Strategies With Top CMOs
• Netflix Orders ‘CoComelon’, ‘Little Baby Bum’ Originals Amid Moonbug Library Expansion
• Digital Marketing Surged In 2020. BEN Says Brands Should Focus On These 3 Areas For The Future.
• VidCon Adds Ian Hecox, Larray, Nikita Dragun, The Onyx Family To ‘Featured Creators’ Lineup
• Horror YouTuber Colby Brock Teams With Influencer Record Label ‘Heard Well’ For First NFT Launch
• 100 Thieves Nabs Collaboration With Gucci In Impressive Sign For The Gaming Industry
• YouTube Shorts Goes Global, Rolling Out In 100+ Countries
• Google Play Taps The Try Guys For Portal A-Produced ‘Pokémon Go’ Campaign
• Clubhouse Signs Deal With TED For Exclusive Programming Lineup
• YouTube’s ‘Bucket List Family’ Has Raised $10 Million To Establish Next-Generation Animation Studio
• YouTube Testing ‘Achievement Cards’ In Studio Dashboards To Mark Creator Milestones
• Netflix Names Apple, NPR Vet N’Jeri Eaton Its First-Ever Head Of Podcasts
• YouTube Rolls Out Personalized Video Recommendation Feed ‘New To You’
• YouTube Millionaires: Lucky Maker Hopes His ‘Minecraft’ Adventures Will Take Him To 50 Million Subscribers
• Ryan Kaji Ties Up With Skechers For Limited-Edition Footwear Collaboration
• TikTok Adds Fast-Forward, Rewind For Longer Videos
• TikTok Formally Unveils Jobs Discovery Platform With 40 Companies And 400 Listings
• YouTube, Emojam Partnership Lets Creators Reward Channel Members With Custom Sound-Enabled GIFs, Emojis (Exclusive)
• Disney Streaming Services Names Ajay Arora VP Of Product, Commerce, And Experimentation