[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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It’s a new week, which means its a new opportunity to gawk at the continued success of a certain Indian record label.
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Said label claimed its highest seven-day traffic total in months, which allowed it to remain as the #1 channel in our Global Top 50 chart. Here are all the viewership updates from a busy week on YouTube:
T-Series is slowly but surely making its way toward a 10-digit weekly viewership figure. During the most recent seven-day period measured for us by Gospel Stats, the Indian channel added 840.6 million weekly views, which was 8% more hits than its previous total. T-Series is also projected to surpass 200 million subscribers sometime in late November or early December.
This week’s global runner-up, Cocomelon – Nursery Rhymes also had a strong seven days. The American children’s channel upped its viewership by 41% week-over-week, which allowed it to top out at 727.4 million weekly views. Cocomelon also has the second-most subs of any channel in the Global Top 50, with more than 121 million of them.
The biggest week-over-week viewership jump in the top five came from the channel in third place. In our latest count, SET India received 53% more views than its previous total, which brought it up to 715.5 million weekly views. The South Asian entertainment hub also has more than 119 million subscribers, which puts it in the same stratosphere as Cocomelon and T-Series.
The other channel to eclipse 500 million views this week is Like Nastya. The family vlog, which has Eastern European roots and a home in the U.S., reached fourth place in the world thanks to a 43% week-over-week uptick. Over seven days, Nastya’s YouTube traffic reached 540.5 million weekly views.
Funny Family rounded out this week’s global top five. The channel, which has Chinese characters in its name that translate to “Changsha family,” used its arsenal of all-ages clips to register 483.8 million weekly views.
In South Korea, lightning does strike Twice — how else can we explain the supercharged nature of a top girl group’s viewership?
Twice is a nine-piece outfit that was launched in the mid-2010s by JYP Entertainment, which is one of the K-pop industry’s biggest media companies. Since then, Twice’s star has grown, with the group generating hit singles, launching dance crazes, and embarking on international tours.
As JYP readied Twice’s newest music video, which features the song ‘Scientist,’ its execs knew they could maximize the video’s viewership by promoting the hell out of it. ‘Scientist’ was preceded by several teasers, choreography videos, and behind-the-scenes featurettes, which built up its hype. Once it actually arrived on the JYP YouTube channel, it needed only three days to surpass 42 million views.
The ‘Scientist’ video was the flagbearer for JYP’s banner week. Over seven days, the media company’s YouTube channel added 124.3 million weekly views, which was 150% more hits than what the channel picked up over the previous seven days. Twice propelled JYP up to 42nd place in our Global Top 50, all while reminding their fans that they’re still one of Korea’s top acts.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India and the United States: 16 channels in the Top 50.
- Pakistan and South Korea: 3 channels in the Top 50.
- Japan and United Kingdom: 2 channels in the Top 50.
- Argentina, Belarus, Canada, China, Indonesia, Romania, and United Arab Emirates: 1 channel each in the Top 50.