[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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If you thought Taylor Swift was never, ever, ever getting back together with our U.S. Top 50 ranking, think again.
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The singer-songwriter’s Red-powered rise toward the top of our American chart was a notable trend from the past seven days on YouTube.
But first, this week’s number one: You guessed it, it’s Cocomelon – Nursery Rhymes again.
The California-based animation company continues to be a titanic force in the world of children’s entertainment. In our most-recent U.S. Top 50, Cocomelon held onto the top spot by netting 727.4 million weekly views. While that level of attention is hard to fathom, let me remind you that Cocomelon was once pulling in a billion views per week. Perhaps it will soon return to those heights.
Like Nastya is one of three family vlogs in this week’s U.S. top five, and like the other two, it has its roots in Eastern Europe but is currently based in the U.S. Over seven days, the hub for Nastya’s toy-filled adventures counted 540.5 million weekly views, making it one of just two U.S.-based channels to break through the half-million view barrier this week.
The only channel in this week’s U.S. top five to have a major presence on YouTube Shorts is LankyBox. The entertainment destination, which frequently takes inspiration from popular, family-friendly video games like Roblox and Minecraft, notched 344.8 million weekly views to snag the #3 spot in our American chart.
Kids Diana Show, the home base of seven-year-old kidfluencer Diana and her nine-year-old brother Roma, took fourth place in this week’s U.S. Top 50. The Ukrainian-American channel put together a strong showing, attracting 294.5 million weekly views and increasing its YouTube traffic by 15% week-over-week.
Vlad and Niki rounds out this week’s U.S. top five. Like Nastya and Diana, the titular stars of this channel are YouTube-famous children who appear in colorful vlogs. Over seven days, Vlad and Niki picked up 286.3 million weekly views.
So, let’s talk about Red (Taylor’s Version).
Taylor Swift is re-releasing all of her albums one at a time in order to reclaim the rights to her own master recordings. The endeavor is a way for Tay-Tay to stick to Scooter Braun and the rest of her major-label overlords, but it’s also an opportunity to grow and cultivate her YouTube audience.
One interesting tidbit: The two most-involved and most-watched clips from Red‘s re-release are a new music video for the song “I Bet You Think About Me” (starring Miles Teller) and a short film for the song “All Too Well” (Sadie Sink and Dylan O’Brien lead that one.) Both of those songs previously lacked their own music videos, and now, as listeners return to songs for years to come, Swift will be the one reaping the benefits.
These are the savvy decisions that help Swift’s YouTube channel grow and thrive without requiring her to write any music. During Red (Taylor’s Version) release week, the pop star’s official channel picked up 113.9 million weekly views. That was enough traffic to propel her into 15th place in our U.S. Top 50. Most of her 23.3 billion lifetime views came years ago, but don’t get the wrong idea: Wyomissing, PA’s finest is still a major YouTube star.