News

• Instagram drops new educational portal “by creators, for creators”
• Meta, Twitch, Zynga among presenters for inaugural PlayFronts

  The IAB, which expanded the upfront model to digital media with its NewFronts, will explore video games with its inaugural PlayFronts.

  
• TikTok turns the SoundOn to get emerging artists paid

  With its SoundOn distribution platform, TikTok parent Bytedance will merge its video content with audio services like Resso.

  
• Twitter taps Facebook’s former teen-in-residence to lead Gen Z push

  In a bid to connect with Gen Z users, the bird app has hired Michael Sayman, Facebook’s former “teen-in-residence” who went on to work at Google and, most recently, Roblox.

  
• New data shows TikTok adoption gaining on YouTube, especially among Gen Z
• Twitter launches new dashboard to remind creators it has monetization now
• Will fans of short-form TikToks stick around for long-form podcasts? SickBird wants to find out. (Exclusive)
• Creators On The Rise: AndreaXAndrea was a slime YouTuber. Now? She’s the CEO of her own slime boutique.
• Brandon Sanderson’s record-setting $26 million Kickstarter campaign is the stuff of fantasy
• The first investment from Charli and Dixie D’Amelio’s new fund is in an eyewear company
• Ninja conquered Twitch. Now he’s sharing his strategies in a MasterClass.
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 03/06/2022
• Netflix wants to know if it’s cake. Takes slice from viral TikTok trend.
• Instagram’s newest feature tells you who really invented the latest dance craze
• Russians can’t watch Netflix and can’t post new TikToks (for now)
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/06/2022
• YouTube to podcasters: Give us videos and we’ll give you up to $300K
• Is Snoop Dogg becoming a member of FaZe Clan? Fo shizzle.
• QR code campaign drives 150,000 connected TV viewers to Neiman Marcus website
• D’Amelio family will invest $25 million through new VC firm
• OnlyFans opens Creator Fund contest for aspiring fashionistas
• Creators to concoct menus as Popchew raises $3.6 million from Jake Paul’s Anti-Fund and others
• Facebook’s collegiate platform didn’t even last two school years
• YouTube Millionaires: Matty Benedetto’s fake inventions are helping him build a very real company