News

• UTA is beefing up its esports roster by signing top ‘Apex Legends’ and ‘Valorant’ players
• The highlight of Snap’s Partner Summit was a $230 flying camera

  Snap talked up the augmented reality opportunities afforded by its Lenses while also revealing a new flying camera called Pixy.

  
• YouTube Millionaires: Tati Mitchell started making content with a cheap phone and her bathroom mirror. Now her fanbase is helping her start a business.

  Food is a major part of Mitchell's life: she grew up cooking with her grandmother, runs a cheesecake business, and (now that she's got enough of an audience that content-making is generating full-time income for her) is exploring the possibility of opening her own restaurant.

  
• Instagram users now spend 20% of their time on the app watching Reels

  During Meta's earnings call for Q1 2022, Mark Zuckerberg talked about the impact short-form Reels are having on Facebook and Instagram.

  
• FaZe Clan and Current join forces for fintech partnership
• Netflix will contend for Best Picture with Alejandro González Iñárritu’s next movie
• YouTube Shorts is taking watch time from long-form videos–and contributing to a dip in ad revenue
• BuzzFeed arrives at the upfronts with a vertical ad format, a creator network, and plenty of new programming
• Creators On The Rise: ichvse always thought he’d get his first million followers on Vine. He found them on TikTok instead.
• Charli D’Amelio gets into acting with starring role in ‘Home School’
• Want some fresh apparel? Just ask T-Pain and NTWRK.
• Rhett & Link try weird foods on Good Mythical Morning. Now the Food Network is getting a taste.
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 04/24/2022
• Reddit wants its users to pursue their passions. That’s why it’s launched a million-dollar development fund.
• YouTube gives its tip jar feature a wide rollout
• Jellysmack acquires YouTube analytics startup AMA Digital
• VidCon reveals full agenda for in-person return
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/24/2022
• YouTube taps Amazon exec Toni Reid to lead Shorts, gaming, livestreaming
• Companies like Google and Meta could face billion-dollar fines if they don’t comply with a new European Union law
• The “creator economy” is booming. So why do 35% of creators think they’ll quit making content?
• Instagram is testing the ability to make Reels from preexisting templates
• YouTube and TikTok are changing the political landscape in Pakistan and Afghanistan
• Rhett and Link are investing in creators who “have the ability to scale.” Their latest target is musician Daniel Thrasher.