NTWRK, the ambitious startup that combines product launches with live streaming, is planning one of its biggest “drops” to date. By which I mean eight of its biggest drops to date.
The L.A.-based company has dubbed May 4 the Day of Craveable Drops. To celebrate, it is working with Panera to launch a live stream where many exclusive items will be unveiled — and many chicken sandwiches will be consumed. The host of the stream will be none other than singer-songwriter T-Pain, who will reveal the Craveable Drops while snacking on Panera’s new menu items.
The eight product lines included in the Day of Craveable Drops range from sneakers to collectibles to books. The list of brands featured in the stream includes some heavy hitters like Nike, Adidas, New Era, Puma, and (of course) Panera. The day’s pièce de résistance will be the Deliciously Luxe Drip Kit. If you’re a fan of Panera, now you can show it by rocking the brand’s chicken sandwich on a pair of sweatpants or a hoodie.
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And that’s not even the hottest Panera swag on the market. T-Pain recently teamed up with the chain to drop a $3,000 gold chalice that promotes Panera’s beverage subscription service. So it’s safe to say the one-time auto-tune master is a fan of the fast-casual giant. “I can’t wait to celebrate this new chicken sandwich from Panera with these exclusive drops and gold chalice on NTWRK,” T-Pain said in a statement. “The perfect pairing for the perfect meal.”
The Day of Craveable Drops is an exciting brand partnership for NTWRK, which landed a $50 million investment last year. That funding round included participation from several heavy hitters, including Goldman Sachs and Gucci owner Kering. Now, the upstart platform — which was co-founded by music industry royalty Jaime Iovine — is solidifying its connections to the fashion and style worlds.
If you want a chance at taking home any of the Craveable Drops, you’ll need to enter into the drawing that will occur on May 4. The rules of that sweepstakes can be found here.