[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Every week, there’s a new YouTube Shorts channel raking in 100 million views, but no matter how many TikTok transplants arrive on YouTube, none of them can catch the #1 channel in our Global Top 50.
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Said channel continues to dominate our ranking. Read on to learn how soon it will smash another milestone.
I’m talking about T-Series, of course.
The Indian record label is still going strong on YouTube, and it’s still on pace to go past 200 billion lifetime views before the end of 2022. This week, it added 611.2 million weekly views to that total, which allowed it to hang onto its perch atop our Global Top 50 ranking. Only seven other YouTube channels even got half that many views this week.
One channel, however, came pretty close to taking the crown away from T-Series. Kids Diana Show has consistently placed in the middle of our global top five, but this week, the U.S.-based family vlog moved all the way up to second place, and it only finished about 25 million views short of the #1 spot. Its 586.9 million weekly views represent a 25% week-over-week traffic increase, and that push allowed Diana and her fam to leapfrog the previous U.S. #1.
The other U.S.-based channel to surpass 500 million views this week is Cocomelon – Nursery Rhymes. The Moonbug-owned entity continues to crank out animations, and young viewers can’t get enough of them. In our latest count, Cocomelon notched 542 million weekly views, which was a higher total than what it posted a week ago — though that didn’t stop it from dropping down from second to third in the Global Top 50.
Fourth place in this week’s worldwide ranking goes to Shorts Break. In general, it was a huge week for YouTube Shorts channels, and India-based Shorts Break paced them all. With 434.4 million weekly views, the snackable channel maintained the position it held last week, securing the fourth-most views among all YouTube channels worldwide.
The final channel in this week’s global top five has never reached these heights before. LeoNata Family has a lot in common with other YouTube Shorts channels: It’s appropriate for all ages, typically devoid of spoken dialogue, and ridiculously popular. This week, it snagged 400 million weekly views.
It’s always fun to try to make sense of the latest YouTube Shorts channels that make it into our Global Top 50. This week, I spent some amount of time trying to figure out what’s going on with Beter Böcük.
Here are the basic details: Beter Böcük is from Turkey. Its main characters are a young boy and someone (an adult, presumably) in a Scream mask. That combo can attract both the young YouTube viewers and the ones who are obsessed with pop culture. BB is clearly going for wide appeal, given that its About page includes salutations in Turkish, English, Hindi, Arabic, and Mandarin.
OK, so we’ve got all that. But what exactly is going on in the channel’s most-watched YouTube video? Is it a sly PSA for the importance of wearing a seatbelt? A goofy meditation on life’s fleeting nature? Just a funny dance? There’s so many possibilities packed into this 15-second video (which has been viewed nearly 27 million times)
There’s no confusion about the success Beter Böcük is experiencing. Over seven days, it picked up 202.6 million weekly views, which was 38% more traffic than what it earned a week ago. In our Global Top 50, this dynamic duo reached 22nd place, where it stood as the week’s second-highest ranking Turkish channel. If it keeps raking in that YouTube money, maybe its owners can hire a translator to explain to me what this all means.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 16 channels in the Top 50.
- India: 13 channels in the Top 50.
- Pakistan: 5 channels in the Top 50.
- Argentina and Turkey: 2 channels in the Top 50.
- Australia, Bangladesh, Belarus, Belgium, Brazil, Germany, Italy, Japan, Mexico, Russia, and South Korea: 1 each in the Top 50.
This week, 29 channels in the Top 50 are primarily active on YouTube Shorts.