News

• Twitter’s NewFronts presentation pitches it as “the second screen and the first scroll”
• Stop asking your audience to subscribe. Do this instead.

  Contrary to popular belief, subscribers are not as important to the current version of the YouTube ecosystem as you would expect them to be.

  
• YouTube Millionaires: Sarah-Jayne has spent 9 years building a crochet business on YouTube. She just opened her own studio.

  When Sarah-Jayne uploaded her first YouTube video in 2014, something went wrong.

  
• Spotter taps YouTube execs Monica Khan, Derek Reynolds to build a “creator success team” (Exclusive)

  To date, Spotter has raised $230 million in funding, including a recent $200 million Series D led by Softbank.

  
• Ludwig’s new company aims to be a one-stop shop for streamer solutions
• Creators On The Rise: Meet the guppy enthusiast behind YouTube and TikTok’s “fish portals” craze
• Meta says it’s messing with Reels payouts, introduces new Facebook plug for creators to earn up to $4,000
• TikTok is finally splitting ad revenue with (some) creators
• Sykkuno leaves Twitch for YouTube
• Snapchat unveils Simone Biles Original, Cameo partnership, and new inclusivity pledge
• Marques Brownlee, Mark Rober, Léna Situations, and Alexa Chung hit the Met Gala red carpet with YouTube
• Amazon’s freshly rebranded Freevee unveils growing slate of streaming originals
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 05/01/2022
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/01/2022
• Want to snag the latest FaZe Clan merch? Step into The Armory.
• TikTok adds a LinkedIn-like “profile views” feature
• With its ‘Bridgerton’ and ‘Top Gun’ events, YouTube is courting the TV and film industries
• Alex Hofmann led TikTok precursor Musical.ly. Now he’s back with a new app.
• TikTok doesn’t want to be called a social media platform. Can it prove it isn’t one?
• Bretman Rock will host the first music awards show in the metaverse (and Lizzo will perform)
• YouTube is axing all individual volunteers from its Trusted Flagger program
• Current helped MrBeast and Airrack build their careers. Now it’s looking to fund its next big star.
• The new web series ‘Mystery Incorporated’ is a cross between ‘Scooby-Doo’ and ‘Riverdale’
• Twitch reportedly wants a bigger cut of streamers’ revenue. Also, it thinks they should try running more ads.