News

• Reddit Has Filed To Go Public
• Banking App ‘Current’ Taps TikToker Rahul Rai, Airrack For Inaugural Holiday Campaign

  Current, the Gen Z-aimed banking app that has made influencer collaborations a crucial component of its marketing strategy, has just launched its first-ever holiday campaign.

  
• TikTok Is Trying To Stop Its Algorithm From Recommending “Clusters” Of Mental Health-Affecting Content

  TikTok said its recommendation algorithms are already designed to spice up users’ For You feeds by tossing in the occasional video that’s outside of their indicated preferences.

  
• UTA Purchases Strategic Advisory Firm MediaLink For $125 Million

  UTA has acquired MediaLink, an eighteen-year-old strategic advisory firm founded by industry vet Michael Kassan (pictured above).

  
• Rally Hires Former Meta Exec Rob Collier, Says 77% Of Creator Partners Have Built Six-Figure Token Economies
• Spotify Is Rolling Out Public-Facing Podcast Ratings
• Here Are TikTok’s Top 20 Emerging Artists Of 2021
• Dr DisRespect Launches His Own Video Game Studio, ‘Midnight Society’
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 12/12/2021
• YouTube Celebrates ‘Minecraft’s’ Trillionth View With Nods For Top Creators
• Twitch Hires Meta, YouTube Vet Kendra Desrosiers To Advocate For Underrepresented Creators
• Wheelhouse DNA Sets Brooklyn Beckham Cooking Show At Facebook Messenger
• Larray Premieres Patreon-Exclusive Talk Show On Just-Launched Page
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 12/12/2021
• MrBeast’s Third ‘Creator Games’ To Host Bella Poarch, Logan Paul, With $1 Million Prize
• Twitch Co-Founder Justin Kan To Launch Gaming NFT Marketplace Fractal
• YouTube TV Says it Will Drop Price By $15 If It Can’t Reach Deal With Disney
• Snapchat Spotlight Has Paid Out $250 Million To 12,000 Creators In One Year
• TikTok Launches Standalone ‘Seller’ App For Business-Minded Users — But Only In Indonesia
• Vox And Group Nine Are In Advanced Talks To Merge
• Instagram’s Latest Feature: Why Type A Comment When You Could Film A Reel?
• Lilly Singh Launches Virtual Book Club Ahead Of Second Self-Help Title, ‘Be A Triangle’
• Disney CTO Joe Inzerillo Exits To Lead Tech At SiriusXM
• Instagram Is Getting Back On Chronological Time