News

• Spotify Testing ‘Plus’ Subscription Tier With Unlimited Song Skipping, On-Demand Listening — And Ads
• Amazon’s ‘Lord Of The Rings’ Prequel, The Most Expensive TV Series Ever, To Debut Sept. 2022

  Amazon Studios’ hotly-anticipated TV series, a Lord of the Rings prequel, will bow on Prime Video Sept. 2, 2022, the streamer has confirmed.

  
• FaZe Clan Inks Long-Term Brand Deal With McDonald’s To Highlight Diversity In Gaming

  Gaming org FaZe Clan is ushering McDonald’s into esports in a major way with a long-term campaign that it says marks the gaming industry’s biggest deal to date with a fast-food chain.

  
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 08/02/2021

  Desmond Dennis, an R&B performer whose narrative songs have helped him shine on TikTok, is now making waves on YouTube as well.

  
• Tech Startup Stir Launches ‘Stir For Managers,’ Where Talent Managers And Creators Can See And Share Analytics, Revenue (Exclusive)
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 08/02/2021
• Tana Mongeau’s ‘Cancelled’ Debuts Within Top 10 On Apple, Spotify Podcast Charts
• YouTube Will Disperse Monthly Payments From $100 To $10,000 To Thousands Of Creators Through New ‘Shorts Fund’
• TikTokers Keara Wilson, Shayné And Zhané Stanley, Chris Cotter, Mya Johnson To Copyright Their Dance Moves
• Creator Ali ‘SypherPK’ Hassan To Launch Gaming-Inspired Apparel Brand ‘Metal Umbrella’
• YouTube Piloting Cheaper ‘Premium Lite’ Option In Europe For Ad-Free Viewing
• Reese Witherspoon’s Hello Sunshine Bought By Blackstone-Backed Media Firm For $900 Million
• Reddit Hires Instagram Vet Timo Pelz As Its First Head Of Business Marketing
• Prince Harry And Meghan Markle’s ‘Archewell’ Names Disney+ Exec Chanel Pysnik Head Of Unscripted
• Hulu’s ‘The D’Amelio Show’ To Premiere On September 3
• Rick Astley’s “Never Gonna Give You Up” Rickrolls Its Way Past 1 Billion YouTube Views
• Instagram Doubles Maximum Length Of TikTok Clone ‘Reels’ To 60 Seconds
• YouTube Millionaires: Creator Collective AMP Thinks It’s Got The Secret Sauce
• Portal A Pacts With Ben Affleck And Matt Damon’s Pearl Street Films On Alien Invasion Series
• CES 2022 Will Spotlight NFTs, Cryptocurrency In New Program Track Advised By UTA
• The Programming Strategies That Shape The World’s Biggest YouTube Channels
• TikTok Fetes One-Year Anniversary Of Ad Platform By Asking Creators To ‘Re:Make’ Iconic Commercials
• Logan Paul Signs With WME, Leaving Previous Representation At CAA
• Creators On The Rise: Austin Sprinz Uploads At Least 4 Videos A Day—And They’re Netting Him Nearly A Billion Views A Month