Wheelhouse DNA, the entertainment company’s one-year-old digital, audio, and influencer division, is teeing up a Facebook Messenger cooking series in collaboration with rising influencer Brooklyn Beckham.
Cookin’ With Brooklyn will follow the 22-year-old — whose parents are David and Victoria Beckham, and who has amassed nearly 13 million followers on Instagram — in his bid to become a serious chef. The show arrives on Dec. 15 on the Watch Together feature on both Facebook Messenger and Instagram, which enables users to binge shows together on video calls.
New episodes will drop every Wednesday, in which Beckham will meet with renowned chefs like Nobu Matsuhisa, Nancy Silverton, and Roy Choi, and then take what he’s learned to prepare dishes for family and friends, including brother Romeo Beckham, 24kGldn, Sebastian Yatra, Dr. Woo, LilHuddy, and fiancée Nicola Peltz.
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To tune in, users need only start a video call, tap the media button, select ‘Watch Together’, and then search for Cookin’ With Brooklyn.
Wheelhouse DNa is the studio behind Bailey Sarian‘s Dark History, and the company also works with creators like Nikita Dragun, 24kGoldn, Loey Lane and Eleanor Snitchery (the Internet Urban Legends podcast), and the Hype House. Founded in 2018 by producer-entrepreneur Brent Montgomery and late-night host Jimmy Kimmel, Wheelhouse also encompasses marketing division Wheelhouse Labs and investment arm Wheelhouse 360.
Cookin’ With Brooklyn is co-produced by talent management and brand development company Range Media.
“This partnership furthers DNA’s mission to serve as a hub for top-tier creators looking to elevate their content offerings for their expanding brands and audiences,” Wheelhouse chief strategy officer Ed Simpson said in a statement.
