News

• Twitch reportedly wants a bigger cut of streamers’ revenue. Also, it thinks they should try running more ads.
• UTA is beefing up its esports roster by signing top ‘Apex Legends’ and ‘Valorant’ players

  The newest signees in the esports division of talent agency UTA include Apex Legends streamer ImperialHal and Hiko of 100 Thieves.

  
• The highlight of Snap’s Partner Summit was a $230 flying camera

  Snap talked up the augmented reality opportunities afforded by its Lenses while also revealing a new flying camera called Pixy.

  
• YouTube Millionaires: Tati Mitchell started making content with a cheap phone and her bathroom mirror. Now her fanbase is helping her start a business.

  Food is a major part of Mitchell's life: she grew up cooking with her grandmother, runs a cheesecake business, and (now that she's got enough of an audience that content-making is generating full-time income for her) is exploring the possibility of opening her own restaurant.

  
• Instagram users now spend 20% of their time on the app watching Reels
• FaZe Clan and Current join forces for fintech partnership
• Netflix will contend for Best Picture with Alejandro González Iñárritu’s next movie
• YouTube Shorts is taking watch time from long-form videos–and contributing to a dip in ad revenue
• BuzzFeed arrives at the upfronts with a vertical ad format, a creator network, and plenty of new programming
• Creators On The Rise: ichvse always thought he’d get his first million followers on Vine. He found them on TikTok instead.
• Charli D’Amelio gets into acting with starring role in ‘Home School’
• Want some fresh apparel? Just ask T-Pain and NTWRK.
• Rhett & Link try weird foods on Good Mythical Morning. Now the Food Network is getting a taste.
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 04/24/2022
• Reddit wants its users to pursue their passions. That’s why it’s launched a million-dollar development fund.
• YouTube gives its tip jar feature a wide rollout
• Jellysmack acquires YouTube analytics startup AMA Digital
• VidCon reveals full agenda for in-person return
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/24/2022
• YouTube taps Amazon exec Toni Reid to lead Shorts, gaming, livestreaming
• Companies like Google and Meta could face billion-dollar fines if they don’t comply with a new European Union law
• The “creator economy” is booming. So why do 35% of creators think they’ll quit making content?
• Instagram is testing the ability to make Reels from preexisting templates
• YouTube and TikTok are changing the political landscape in Pakistan and Afghanistan