influencer marketing

• Influencer Marketing Startup ‘ThoughtLeaders’ Has Developed A Data Platform For Creators, Brands To Vet One Another
• 100 Thieves Forges Multi-Year Brand Deals With 2 ‘Boston Beer Company’ Beverages

  Preeminent gaming organization and streetwear brand 100 Thieves has inked brand deals with Truly Hard Seltzer and Twisted Tea Hard Iced Tea -- both of which are owned by parent company Boston Beer Company.

  
• Charli D’Amelio Builds On Dunkin’ Donuts Alliance With Second Signature Coffee Drink

  TikTok monolith and noted Dunkin’ Donuts aficionado Charli D’Amelio is building on her partnership with the fast-food chain. After launching her own signature coffee drink called The Charli in September, which went on to sell hundreds of thousands of cups, the 16-year-old has now unveiled her second signature launch with the chain, Charli Cold Foam.

  
• The Gaming Industry Generated 2 Million Sponsored Posts From 400,000 Creators This Year, Report Finds

  As esports continues to explode, drawing ever-larger audiences, brands are increasingly leaning into activations with gaming influencers. But which ones are having the most success when it comes to generating engagement and influence from sponsored content?

  
• Invisalign Shares Soar Following Huge Quarter, With Substantial Jolt From Charli D’Amelio
• 73% Of Brands Are Upping Their Influencer Marketing Spend (Report)
• In Savvy Brand Deal, Charli D’Amelio Gets Signature Drink On Dunkin’ Donuts Menu
• YouTube Rebrands Influencer Marketing Platform ‘FameBit’ To ‘BrandConnect’, Taps Google Vet Lori Sobel To Lead Unit
• Last-Click Coupons Have Dominated Affiliate Marketing For Years. Now, Brands Are Restrategizing With Influencers.
• YouTube’s FameBit Shutters Self-Service Influencer Marketing Platform To Prioritize In-House Matchmaking
• John Green’s Ominous Warning To Advertisers Is As Relevant Today As It Was 5 Years Ago
• Twitch Streamers Creating 89% More Sponcon, Getting 23% More Engagement Than They Did Pre-Pandemic (Report)