influencer marketing

• Branded Content Agency BEN Appoints 2 Influencer-Focused Execs Amid Hiring Spree
• Fanbytes Launches TikTok Talent Division With Lip Gloss Line From Twin Creators Shanae And Renae (Exclusive)

  Influencer marketing business Fanbytes has launched a dedicated TikTok talent division aimed at helping the shortform app’s rising stars develop their own product lines and intellectual property, score brand deals, and monetize their content through licensing.

  
• YouTube, Twitch, Facebook, Instagram See Significant Boosts In Traffic Amid Digital Ad Woes

  Like virtually all other industries, digital advertising is taking a hit from the COVID-19 pandemic. Influencers have been warned to expect income disruptions as businesses cut back on marketing spend, Google and Facebook could lose $44 billion in ad revenue, and this week, ad-reliant BuzzFeed cut staff and executives' pay in an attempt to avoid layoffs.

  
• As Pandemic Worsens, Influencers Could Face 15-25% Decrease In Sponsored Post Pricing (Study)

  Influencers will likely see a 15% to 25% drop in what marketers are willing to pay for sponsored posts thanks to economic stress caused by the COVID-19 pandemic.

  
• Insights: The Death Of Cookies Opens New Opportunities For Influencer Marketing
• Hearst U.K. Pacts With Digital Talent Agency Sixteenth To Launch ‘Influence Network’
• The FDA Is Studying Influencers Who Endorse Healthcare Products
• Caspar Lee-Owned ‘Influencer’ Marketing Firm Hires New Creative Strategist
• Clorox Establishes Influencer Advisory Board, Tapping Hundreds To Bolster YouTube Presence
• Top TikTok Stars Can Earn $30,000 Per Sponsored Post, While Hollywood Celebs Can Pocket Six Figures (Report)
• Insights: ‘Tis The Season For Instagram Sponsored Posts, But Perhaps ‘Tis Too Much?
• Target Launches #TargetTalent – A Yearlong Influencer Initiative With Lauren Giraldo, Try Guys’ Ned Fulmer, And More