influencer marketing

• FameBit Founders Raise $2.2 Million For Podcast Advertising Startup ‘Podcorn’
• What Actually Counts As Good Engagement For Influencer Marketing?

  Estimates currently peg global revenues for influencer marketing at somewhere between $2.38 billion to $10 billion. But we still don't have a standard for what good influencer marketing looks like.

  
• Kayla Itsines, Jeffree Star, Eugene Lee Yang Named Most Influential Influencers (Study)

  At the Cannes Lions media convention this week in the south of France, global ad agency OMD shared the results of a study in which it sought to determine the 20 most influential influencers across 12 content categories -- from fitness to beauty to gaming to food.

  
• Influencer Marketing Platform CreatorIQ Raises $12 Million At $40 To $50 Million Valuation

  Influencer marketing platform CreatorIQ has just closed a $12 million funding round that values the company at between $40 and $50 million valuation, according to The Wall Street Journal -- four times its value prior to the Series B.

  
• Game Publishers Pay Top Streamers Like Ninja $50,000+ Per Hour To Play Their New Games (Report)
• Insights: Brian Solis Wants To Rescale Your Life To Thrive In A Digital Age
• U.K. Music Industry Vets Launch Influencer Firm ‘Sweetshop’, Repping The Singing Dentist, GoubTube, Kevin Freshwater
• Insights: Six Marketing Trends Facing Influencers In 2019
• Insights: When You Legally Can’t Give It Away–Is Marijuana The Toughest Job In Influencer Marketing?
• Brands Are Pursuing ‘Nano Influencers’ With Mere Thousands Of Instagram Followers (Report)
• Snapchat’s PR Firm Sues Influencer For Breaching Terms Of $60,000 Brand Deal
• Insights: How Influencers And Brands Can Avoid Follower Fraud